Namco America Partners with SEGA to Offer Video Game Ringtones; Game Tones Exclusively Available on PAC-MAN's Arcade Corner

Business Wire, Sept 19, 2005

SAN JOSE, Calif. -- Through a licensing agreement with SEGA of America, Namco America, a leading publisher of wireless games and content, today announced the availability of SEGA's classic game sounds as ringtones. Beginning today, Namco America will distribute the game tones through its strong partnerships with wireless carriers.

SEGA's game tones will be available initially through Namco's PAC-MAN's Arcade Corner, an interactive ringtone application with a colorful, retro feel and a source for exclusive video game ringtones. The game tones are available now on BREW carriers, including Verizon Wireless, Alltel and Western Wireless, and will be available on other carriers in the future.

"We are devoted to providing access to these well-recognized and loved game sounds and ringtones," said Scott Rubin, Vice President of Sales and Marketing for Namco America's wireless division. "SEGA's game sounds are some of the most popular and well-liked tones. We are excited to be the exclusive distributor of these and other popular game tones."

The ringtones include game sounds from classic SEGA franchises, such as Sonic the Hedgehog, Shinobi and Outrun. Sounds from more recent console hits such as Daytona, the Crazy Taxi Series and the Super Monkey Ball series will also be available.

"SEGA and Namco are dedicated to making fun, unique products for our fans," said Yuki Kobayashi, Director of Mobile, SEGA of America, Inc. "This partnership further solidifies this commitment. Joining Namco's elite catalog of ringtones and game tones allows SEGA fans the opportunity to download their favorite sounds, extending their gaming experience."

For more information on game tones and PAC-MAN's Arcade Corner, please visit www.arcade-corner.com.

About Namco America

Namco America Inc. is the U.S. subsidiary of Namco Limited, a Tokyo-based world leader in the high-tech entertainment industry. Committed to providing the ultimate interactive entertainment experience, Namco uses cutting-edge technology and advanced electronics to take their wireless, coin-op, and home video games far beyond traditional entertainment. For more information about Namco mobile games, please visit: www.namcogames.com.

About SEGA(R) of America

SEGA of America is the American Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.