Business Services Industry

Tarrant Apparel Group Report Strong Demand for Jessica Simpson and Beyonce Knowles New Product Lines

Business Wire, Sept 20, 2005

LOS ANGELES -- Tarrant Apparel Group (Nasdaq: TAGS), an innovative design and sourcing company for private label and private brand casual apparel, announced today that it has experienced significant demand for its recently launched JS by Jessica Simpson and Princy lines. Princy is now in more than 500 doors, including such department stores as Macy's and Dillard's. The first shipments of the JS by Jessica Simpson line to over a thousand doors occurred in June. In addition, buyers have enthusiastically received the House of Dereon by Beyonce Knowles line, which is scheduled to launch later this month.

The new lines are expected to play an important role in the growth of the Company's higher margin Private Brands division. The Private Brands division includes American Rag CIE, a casual sportswear collection for juniors and young men, which is sold exclusively to Macy's stores across the country. In addition to American Rag CIE, the Company has entered into an exclusive distribution agreement with Dillard's for Alain Weiz plus size fashion collection. Tarrant also has the distribution rights, or owns several other labels currently in early stages of development.

"We are excited by the strong initial selling results of the Princy line, and the enthusiastic expansion of doors based on early performance ," said Barry Aved, President and CEO of Tarrant Apparel Group. "While still early, the enthusiasm demonstrated from the buyers who saw the Beyonce Knowles line has supported our optimism that it will be highly successful. Each of these brands, combining great product and the association with widely-recognized and highly-regarded celebrities, is expected to play an important role in rapidly increasing sales and profitability of our Private Brands division."

About Tarrant Apparel Group

Tarrant Apparel Group serves specialty retailers, mass merchants, national department stores, and branded wholesalers by designing, merchandising, contracting for the manufacture of, and selling casual and well-priced apparel for women, men, and children. Through its subsidiary, Private Brands, Inc., Tarrant designs, markets, and manufactures privately owned brands, including American Rag CIE, and has exclusive license agreements with several celebrity brands such as Jessica Simpson and Beyonce Knowles' House of Dereon.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include sales and net income guidance for fiscal 2005 and the anticipated launch of the Jessica Simpson and Beyonce Knowles brands. Factors which could cause actual results to differ materially from these forward-looking statements include a softening of retailer or consumer acceptance of the Company's products, pricing pressures and other competitive factors, continued delays at West Coast ports, the unanticipated loss of a major customer, delays in the launch of new private brands, and the inability to raise additional capital necessary to support anticipated growth. These and other risks are more fully described in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here

Content provided in partnership with Thompson Gale