Dell Expands Personal Technology Portfolio with Printers, Handhelds and Miniature Music Player; Smallest Member of DJ Family Has Devotee Mitch Ferrence Singing Its Praises

Business Wire, Sept 20, 2005

ROUND ROCK, Texas -- Dell (NASDAQ:DELL) today announced six personal technology products -- ranging from feature-packed all-in-one photo printers and enhanced Axim(TM) handhelds to the tiny new Dell DJ Ditty(TM) music player -- each designed to extend the capabilities of the personal computer for work and play.

The new products underscore Dell's commitment to meet the needs of diverse lifestyles. For example, the company's newest all-in-one photo printers feature high speeds, enhanced standalone photo printing options and optional wireless capabilities. Three new Axim handhelds offer data protection with persistent storage and on-the-go entertainment features. Weighing a little more than an ounce(a), the Dell DJ Ditty music player, the latest addition to Dell's Digital Jukebox lineup, holds up to 220 songs(b) and supports FM radio and digital books.

In a first for Dell, consumers can also visit a Web site devoted to the Dell DJ Ditty, www.dellditty.com. There customers can find instructional "Ditty-O's" featuring "Mitch Ferrence" to help audiophiles fully experience their music player through Rhythmic Movement, the Art of Lip Sync and Air Instrumentation.

"Dell is committed to helping customers get more out of their personal computers for entertainment and productivity by offering complementary products that are easy and fun to use in and outside the home and office," said Michael Farello, vice president of electronics and accessories for Dell's consumer business. "With every new generation of Dell personal technology products, we continue to increase value for customers by adding innovative and relevant features at attractive prices."

Announcement highlights include:

--Printers -- The new Dell Photo All-in-One Printer 924 and Dell Photo All-In-One Printer 944 offer faster printing speeds, enhanced photo capabilities, wireless capacity and a new design for $89 and $149 respectively.

--Handhelds -- Three new Axim X51 handhelds feature Windows Mobile 5.0 software with persistent storage memory to help protect data, and Media Player 10 Mobile for entertainment on the go. Prices for Axim X51 models start at $299.

--Music Player -- The new Dell DJ Ditty music player weighs 1.29 ounces(a) yet holds up to 220 songs(b) with an LCD screen for managing playlists. It also features an integrated FM tuner and supports audio books and portable music subscription services such as Yahoo! Musicmatch On Demand Portable(c) and Napster to Go(d). The Dell DJ Ditty starts at $99.

Mobility products -- including notebooks, handhelds and music players -- and software and peripherals, including printers, are a growing portion of Dell's diversified product line. Together these product categories represented more than 40 percent of its total net revenue in the previous quarter.

Additional information on product specifications, pricing and availability of these new products may be found at www.dell.com/personaltechnology.> About Dell

Dell Inc. (NASDAQ:DELL) is a trusted and diversified information-technology supplier and partner, and sells a comprehensive portfolio of products and services directly to customers worldwide. Dell, recognized by Fortune magazine as America's most admired company and No. 3 globally, designs, builds and delivers innovative, tailored systems that provide customers with exceptional value. Company revenue for the last four quarters was $52.8 billion. For more information about Dell and its products and services, visit www.dell.com.

Pricing, specifications, availability and terms of offers may change without notice. Taxes, fees, shipping, handling and any applicable restocking charges are extra, and vary. Dell cannot be responsible for pricing or other errors, and reserves the right to cancel orders arising from such errors.

(a) Weight is for unit only.

(b) Assumes audio format is 64kbps WMA encoding with average song length of four minutes.

(c) Musicmatch on Demand portable is available as a monthly, quarterly, or annual subscription. Musicmatch On Demand portable is available to U.S.-based subscribers only. Each subsequent yearly, quarterly or monthly anniversary of your billing date (depending on the package you select), your subscription will automatically renew at the then-current price offered to the public for the package you selected, until you cancel Musicmatch on Demand portable. If you let your subscription lapse, you will lose access to all content you may have previously downloaded from the Musicmatch On Demand portable service until you renew. The Jukebox 10.1 application (which is free), and any content you may have downloaded to your Dell DJ from your personal CD collection, however, will not be affected should you cancel. A valid credit card is required at signup for validation. See additional terms at musicmatch.com when you sign up.

(d) Credit card or PayPal information is required. It is necessary to maintain a Napster subscription in order to continue to access the subscription tracks on your Dell DJ.

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