Attensa for Outlook RSS Reader Makes Del.icio.us Tastier with Easy to Use Tagging Tools for Microsoft Outlook and Internet Explorer

Business Wire, Sept 22, 2005

PORTLAND, Ore. -- New Attensa for Outlook version .99 RSS reader makes it easy to organize and share Web pages, blog posts and RSS articles with Del.icio.us Social Network

The newest version of Attensa for Outlook, RSS reader for Microsoft Outlook, makes it easy to add Del.icio.us (http://del.icio.us) keyword tags to Web pages, blog posts and RSS articles by simply clicking on keyword tags from a list in Microsoft Outlook and Internet Explorer. When you tag articles with Attensa your bookmark list on Del.icio.us is updated and synchronized automatically.

The public preview version 0.99 of Attensa for Outlook can be downloaded for free at http://www.attensa.com.

Del.icio.us tags are simply keywords you use to add context to RSS feeds, articles, Web pages, blog posts, photos, even music you discover online. The new tagging feature can be used in Attensa to keep feeds and articles organized but it also works with the Del.icio.us social tagging network. Del.icio.us is a great way to keep track of anything that captures your attention on the Web and to share those things with people with similar interests. When you set up your bookmark page on Del.icio.us, not only can you see the pages you've tagged, you can also see related articles from other people who tagged the same page. Since every Del.icio.us page has an RSS feed, you can also subscribe to feeds based on a given subject, user, URL, or tag.

Attensa for Outlook brings up-to-the-minute information and content from Websites, blogs and Podcasts directly into Microsoft Outlook.

Attensa for Outlook works inside Microsoft Outlook to bring up-to-the-minute RSS news and information from your favorite Websites and blogs right into neatly organized Outlook folders.

Attensa for Outlook is the first RSS news aggregator for Outlook that lets you use a toolbar in Firefox or Microsoft Internet Explorer, to easily add and manage RSS news feeds and subscriptions from Websites and blogs.

With Attensa for Outlook you can publish to LiveJournal, Blogger and TypePad blogs as easily as sending an email. Simply select an RSS article and click the publish button in the Attensa for Outlook toolbar. With version .99 you can publish to multiple blogs by simply selecting the target blog from an Attensa prompt. Attensa also automatically loads audio Podcast files into iTunes and Windows Media Player playlists.

First in a Line of Attensa RSS Readers

Attensa for Outlook is the first in a line of RSS readers designed for the desktop, the Web, for Web enabled mobile phones and PDAs and integrated into Microsoft Outlook, Attensa is developing RSS reader clients that use a single RSS engine which efficiently delivers and synchronizes information across devices via one entry point to the Web. Attensa's true-syncing capability ties desktop, web and mobile RSS reader clients together so articles read, filed and deleted are treated consistently across all of the clients.

About Attensa

Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and our blog at http://attensa.typepad.com.

(C)2005 Attensa, Inc. All Rights Reserved. Attensa and the Attensa logo are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.