Insider Pages and MIVA Announce Pay Per Phone Call Advertiser Relationship; Search Companies to Work Together to Help Connect Local Searchers and Local Advertisers via Telephone

Business Wire, Sept 28, 2005

DENVER -- Insider Pages, the community-based local search engine, and MIVA, Inc. (Nasdaq:MIVA), the largest, global independent performance marketing network, today announced a strategic relationship to distribute pay per phone call advertisers to each others' networks.

Insider Pages, which has pioneered the pay per phone call advertising model for small local businesses, will be supplying MIVA with several thousand local advertisers to be displayed to millions of users of MIVA's network.

MIVA will supply Insider Pages with pay per phone call advertisers to display in search results on Insider Pages' websites.

"Insider Pages has been very successful in selling pay per phone call advertising to small businesses of all types," said Stu MacFarlane, CEO of Insider Pages. "We have thousands of hairstylists, mechanics, dentists and landscape contractors who all see the value in generating phone leads vs. clicks. Our advertisers are extremely relevant to local searchers and help any site with local search traffic increase conversion rates. These factors add up to more revenue for our partners and more leads for our advertisers. MIVA and MIVA's partner sites should provide a great platform for our customers."

"MIVA's relationship with Insider Pages should build on the success we've already established in signing up Pay-Per-Call advertisers," said Pete Neumann, Vice President of Corporate Development for MIVA, Inc. "Our mission is to help businesses grow through performance marketing. MIVA's advertisers will benefit from exposure to Insider Pages' growing local community, and as a result, we expect they will receive more qualified leads."

"The key to advancing local on the Internet lies in creating networks that allow businesses and consumers to find one another in an otherwise fragmented environment," said Greg Sterling, Kelsey Group analyst. "This kind of distribution deal benefits both local advertisers and consumers and is a example of the emerging local ecosystem online."

Implementation of the strategic relationship should begin in the fourth quarter of 2005.

About Insider Pages

Insider Pages, the Yellow Pages written by friends, is a local search engine built around the concept that the best way to find a local business is through a personal recommendation. The Insider Pages community has written over 300,000 user-generated reviews of local businesses across the USA. Insider Pages is a great way to find customer recommendations for hairstylists, dentists, contractors, auto mechanics and more. The company was founded in 2004 and is located in Pasadena, Calif. Insider Pages is a network company of Idealab, a creator and operator of technology businesses. Bill Gross and Idealab have founded companies such as Overture Services, Inc., CitySearch, Picasa, CarsDirect and X1 Technologies. For more information on Insider Pages or customer or advertiser testimonials, please visit www.insiderpages.com.

About MIVA(R) Inc.

MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for publisher partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond MVIA's control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

Insider Pages is a trademark of Insider Pages, Inc. MIVA (R) is a registered trademark of MIVA, Inc. All other trademarks and registered trademarks are the property of their respective owners. (C) 2005 All rights reserved.