Prudential Annuities Ranked No. 1 in Second-Quarter 2005 Independent Broker Dealer Variable Annuity Sales; First-Ever Top Spot for Combined Prudential and American Skandia Annuity Organization

Business Wire, Sept 28, 2005

NEWARK, N.J. -- Prudential Financial, Inc. (NYSE: PRU) announced today that Prudential Annuities, the company's U.S. annuity business, earned the top spot in second-quarter 2005 Independent Broker Dealer (IBD) variable annuity sales(1). The success marked a milestone for the company, as it was the first time that the combined Prudential and American Skandia annuity organization reached the top spot in IBD variable annuity sales.

"Our goal as a combined organization has been to remain committed to providing innovative solutions that increase investor value," said David Odenath, president of Prudential Annuities. "Achieving top ranking in the IBD channel is a credit to those efforts, and we'll work even harder and smarter to build on the momentum."

Closing the quarter with more than $1 billion in variable annuity sales in the Independent Broker Dealer channel, Prudential Annuities outsold its closest competitor by more than $125 million. Strong second-quarter results also had an impact on Prudential Annuities overall ranking in advisor-sold(2) variable annuity sales, as the company rose to No. 5-up three notches from the first quarter.

"Our success is indicative of what happens when talented and experienced wholesalers introduce innovative products," added Matthew Schiffman, executive vice president of sales and distribution for Prudential Annuities.

Prudential Financial companies, with approximately $511 billion in total assets under management as of June 30, 2005, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit www.prudential.com.

(1) Sales figures according to VARDS and exclude group contracts. Sales figures were released August 22, 2005.

(2) Advisor sold is all companies that sell variable annuities except TIAA-CREF and VALIC. Also excludes group contracts.

Variable annuities issued by American Skandia Life Assurance Corporation and distributed by American Skandia Marketing, Incorporated, both located in Shelton, CT; or issued by Pruco Life Insurance Company (in New York, Pruco Life Insurance Company of New Jersey) and distributed by Prudential Investment Management Services LLC, both located in Newark, NJ. All are Prudential Financial companies, and each is solely responsible for its financial condition and contractual obligations.