Harley-Davidson Partners With TRUNK LTD; Leading Authentic Luxury Goods Brand Gains Exclusive Access to Rare Artwork for Harley-Davidson's First Luxury Retail Collection

Business Wire, Sept 28, 2005

CULVER CITY, Calif. -- TRUNK LTD., the leader in authentic luxury goods that capture a moment in time, today announced a historic partnership with Harley-Davidson Motor Company to design and distribute a collection of high-end sportswear for men and women. This TRUNK LTD line of Harley-Davidson apparel is influenced by rare archival Harley-Davidson design and imagery spanning the past 100 years.

Inspired by moments in time of the Harley-Davidson lifestyle, each piece of TRUNK LTD classic apparel produced for this exclusive collection includes rarely seen images that chronicle defining moments in the legend of Harley-Davidson, such as jerseys from racing pioneers Joe Petrali and "Red" Parkhurst, and artwork from the first authorized Harley-Davidson dealers in the 1950s. Ranging from a short-sleeve crew that will retail for $75-$80 to a classic zip-front hoodie that will sell for $160, the luxury Harley-Davidson collection is expertly manufactured with TRUNK LTD's unique, original double-stitch side seam design (patent pending). All styles are manufactured in limited edition, making every piece a collectible. The inside of each piece contains a story surrounding the specific Harley-Davidson legend and the clothing also features an authentic Harley-Davidson Legend hologram on the hangtag as well as a booklet showing a brief visual anthology of the collection. Along with its signature short sleeve crew, TRUNK LTD has incorporated Harley-Davidson imagery, colors and designs into men's long-sleeve rugby shirts, women's camisoles, and hoodies for men and women.

"Our success is found in our ability to connect to consumers' souls" said Brad Beckerman, CEO and Creative Director, TRUNK LTD. "As everyone knows, there are few brands outside of Harley-Davidson which consumers, young and old, connect with. We look forward to bringing our premium Harley-Davidson apparel and accessories collection to high-end independent retail stores and select Harley-Davidson dealerships throughout the United States."

"TRUNK LTD has established a strong following among specialty retailers and consumers because of the design, quality, and integrity of its luxury products," said Ruth Crowley, Senior Vice President, Harley-Davidson. "The Harley-Davidson heritage fosters a unique connection with its enthusiasts and people who affiliate with our brand. The authenticity of the collection made this collaborative creation a natural fit."

TRUNK LTD's Harley-Davidson collection will be available October 2005 at specialty retail stores, such as Fred Segal Finery in Los Angeles, Intermix in New York, and Stanley Korshak in Dallas, as well as in select Harley-Davidson dealerships.

About TRUNK LTD

TRUNK LTD is well-known for authentic luxury goods which capture a moment in time. A division of CINQ Group, the leading brand steward for classic cultural icons, TRUNK LTD builds iconic brands ranging from entertainment and music properties to consumer brands. Led by CINQ founder and CEO and noted Brand Architect Brad Beckerman, TRUNK LTD connects to consumers' souls through its products which feature attention to detail using the highest quality fabrics, customized hangtags and labels, and its unique, original double-stitch side seam design (patent pending). TRUNK LTD is headquartered in Culver City, CA. For further information about TRUNK LTD, please visit www.TrunkLtd.com