Blue North Strategies Inc. Selects Exstream Software's Dialogue To Fulfill Demand for Variable Data Marketing Materials; Ability to Produce Targeted, Personalized Customer Communications Differentiates Marketing Services Firm

Business Wire, Sept 29, 2005

LEXINGTON, Ky. -- Exstream Software, Inc. (www.exstream.com) announced today that its Dialogue software has been selected by Blue North Strategies Inc., a Canadian-based marketing services firm, to develop personalized marketing materials for clients. Blue North is using Dialogue to create highly targeted marketing communications that offer clients the ability to cross-sell and up-sell product lines, use personalized messages to build stronger relationships and brand loyalty, and ultimately differentiate them in the marketplace.

Key drivers in the selection of Dialogue were its collaborative design environment, ease of use and comprehensive set of capabilities to produce variable color documents of all types. Dialogue's point-and-click design features make it possible for Blue North's creative staff to generate fully composed output, including variable text and graphic images, that print in minutes. Blue North is also taking full advantage of Dialogue's ability to reuse design objects across multiple applications, significantly reducing development time for a complex, personalized monthly newsletter the design firm produces for a multi-product insurance company. Dialogue ensures the printed personalized newsletter will be graphically consistent in content from issue to issue, extending to the web where the newsletter is simultaneously deployed.

"Dialogue's robust capabilities allow us to offer clients personalized, data-driven communications that give them--and us--a competitive advantage," said Brent Klassen, partner, Blue North Strategies. "We can personalize documents while integrating all the various components of a communications strategy with consistent content, no matter what the delivery vehicle--brochures, direct mail, newsletters or websites. Using Dialogue, we are creating integrated marketing communications that carry real impact."

"Blue North Strategies is an innovative marketing firm that is actively responding to the growing demand for variable data communications that are fully personalized for individual customers, said Jamie Harris, vice president of service provider practice at Exstream. "We are pleased to see Dialogue being adopted by design firms, and expect this market-differentiating trend to continue as more and more enterprises realize the dramatic benefits they can reap from increased response rates and more satisfied customers."

About Blue North Strategies

Formed in 2002, Blue North Strategies is a consulting and marketing communications firm specializing in data-driven, personalized communications. Specializing in the financial service, government and non-profit sectors, Blue North helps clients communicate more effectively with their customers by using data to drive relevant content on everything from transactional documents to direct mail.

For more information about Blue North Strategies, visit the website at http://www.bluenorth.ca.

About Exstream Software

Headquartered in Lexington, Kentucky, Exstream Software provides a single platform for businesses around the world to connect with their customers through higher quality, fully personalized customer communications of all types delivered by mail, email and the Internet. Companies in the financial services, insurance, service provider, telecommunications, utilities and other industries benefit from as much as 85 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention.

For more information about Exstream Software and its market-leading Dialogue personalized communications infrastructure, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com.

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