Eloqua to Showcase Demand-Generation Marketing Platform as a Gold Sponsor at salesforce.com's User Conference

Business Wire, Sept 6, 2005

TORONTO -- Eloqua Corporation, the leading supplier of automated demand-generation technology and services for B-to-B marketers, is for the second year in a row, a Gold Sponsor of Dreamforce, salesforce.com's user and developer conference, September 11-14 in San Francisco. Eloqua will feature demonstrations of its award-winning Conversion Suite in the Dreamforce Expo, booth #721.

"Salesforce.com and Eloqua customers share the same end goal, to close more deals from a fat pipeline of quality sales prospects. That's why our strong relationship with salesforce.com and participation in their user conference benefits us all. Combining Eloqua and salesforce.com, sales pros see who's ready to buy and why. Marketers know which part of their campaigns are making money. Our joint customers such as Nokia and Sybase really benefit from being able to bring their sales and marketing teams together in a unified revenue-generating effort," said Mark Organ, CEO and co-founder of Eloqua.

Eloqua email and other marketing campaigns drive prospects to the web where their behavior and interests are tracked. When Eloqua automation and web analytics identify prospects as "ready to buy," they are immediately promoted from Eloqua into salesforce.com so salespeople can convert the prospects into customers and close business.

Eloqua's sponsorship of Dreamforce 2005 marks the latest initiative in an ongoing relationship between salesforce.com and Eloqua. As a fully integrated, automated demand-generation platform, Eloqua delivers superior results for customers looking to maximize their salesforce.com investment.

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand-generation platform for marketers who must produce a continuous flow of quality leads for a professional sales force. Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable process. With market-leading technology backed with expert professional services, Eloqua automates best practices in demand generation for its customers internationally. Eloqua Corporation is headquartered in Toronto with offices in Marlborough, Mass., San Francisco and Austin, Texas.

For more information, please visit www.eloqua.com or call 866-327-8764.