Yankee Group Analyst Mike Goodman to Present on In-Game Advertising at The Electronic Entertainment Expo , Los Angeles, May 9, 2006

Business Wire, April 10, 2006

Yankee Group

What:           At E3 2006, the industry's biggest trade show,
                Yankee Group Media & Entertainment Strategies Senior
                Analyst Mike Goodman will present an independent
                perspective on the opportunities derived from the
                alignment of the gaming industry and Madison Avenue,
                especially targeting the lucrative 18-to-34-year-old
                demographic. Five panelists drawn from various points
                in the value chain will address relevant issues
                regarding current ad models in and around game product
                placement, measuring results of in-game advertising
                and the growth opportunities for the gaming industry
                from increasing advertising spending.

Who:            Media and entertainment industry professionals from
                around the world will attend, including software
                developers, buyers and retailers, programmers,
                distributors, venture capitalists, importers and
                exporters, financial and industry analysts, and
                worldwide electronic and print media.

                Members of the press are welcome to schedule time to
                speak with Mike Goodman regarding this topic and other
                breaking news items at E3 2006. Contact Christina Oh
                at coh@yankeegroup.com for interviews.

When:           Tuesday, May 9, 2006
                9:30 a.m. to 11:30 a.m. Pacific

Where:          Los Angeles Convention Center
                Room 404AB, 1201 Figueroa Street, Los Angeles, Calif.,
                90015

About E3:       The Electronic Entertainment Expo (E3), "Where
                Business Gets Fun," is the world's leading trade event
                exclusively dedicated to showcasing interactive
                entertainment and educational software and related
                products.

Media inquiries:Christina Oh
                Yankee Group
                617-880-0238
                coh@yankeegroup.com

Yankee Group: Yankee Group is the expert in navigating the global connectivity revolution. For more than 35 years, Yankee Group's strategic vision, research and analysis, quantified market intelligence and credible advice has been guiding innovation and empowering our clients to make critical business decisions. Headquartered in Boston, Yankee Group has a presence throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.