DataFlux Enhances Data Governance Efforts with Business Rules Monitoring; Software Release Provides Enterprisewide Auditing and Validation of Data Quality

Business Wire, April 11, 2006

CARY, N.C. -- DataFlux, a leading provider of data quality integration solutions, today announced the general availability of an update to its core software platform. DataFlux(R) Data Quality Integration Solution 7.1 adds the ability to identify and correct operational inefficiencies through continual enforcement of business rules. By monitoring data through customizable rules that govern acceptable levels of data integrity, organizations can audit and validate the quality of corporate data on an ongoing basis - and improve the accuracy of business processes.

With this release, business users can create and enforce customized rules to monitor data-driven processes across the enterprise. These rules can include validating numeric calculations, detecting unexpected variances, testing domain values against a list of acceptable values or validating data before allowing a transaction to continue. Once violations are detected, the monitoring engine triggers a set of events, such as automatically correcting the data, notifying users of rule violations or logging the data to the DataFlux repository for further examination.

"DataFlux customers are increasingly interested in extending the definition and the reach of data quality, and the latest release of our core technology platform allows users to create a dynamic, highly configured system to improve operational efficiency," said Scott Gidley, co-founder and CTO of DataFlux. "This release extends the traditional view of data quality by allowing organizations to monitor data sources and transactions - and enforce data governance procedures throughout the enterprise."

Business rules - generated using DataFlux dfPower Studio and stored in a business rule repository - can be extended via service oriented architecture (SOA) to provide a "check" against bad data as it enters applications within the enterprise. In addition, the monitoring capabilities collect the data that fuels dashboards to help data stewards and business analysts respond more quickly to changes in the integrity of mission-critical data.

Other product enhancements available in the DataFlux Data Quality Integration Solution 7.1 include enhanced data enrichment processing. The 7.1 release provides an option for distributed processing of processor-intensive data enrichment processes (address verification, geocoding, etc.) that require interaction between the DataFlux Integration Server and third-party data sources.

About DataFlux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. Through its enterprise data quality integration solutions, companies can build a solid information foundation that delivers a unified view of customer, product or supplier data. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers enhance the effectiveness of their data-driven initiatives, including customer data integration (CDI), enterprise resource planning (ERP), legacy data migration and compliance. To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. (R) indicates USA registration. Copyright (C) 2006 DataFlux Corporation LLC, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.