BusiBUZZ™ is a Hit ''On the Street''; A Phrase Handbook for Those Who Want to Play Business Hardball

Business Wire, April 11, 2006

SAN FRANCISCO -- Today, author J. Randy Gordon announced the launch of his debut book, BusiBUZZ (www.busibuzz.com). The book was unveiled last night at the Anderson School of Business at UCLA, Gordon's MBA Program alma mater. Gordon brings forth his 15 years of experience in blue-chip companies such as The Coca-Cola Company, Sony Computer Entertainment America, and Ubisoft Entertainment. He culled well over 7,500 business catch phrases from meetings, conferences, trade shows and conversations with peers and executives.

This indispensable book is a must-have for anyone wanting to stay current or get ahead in business. The words and phrases in BusiBUZZ capture the vernacular vocabulary onslaught stemming from the hotshots who know what they are talking about to those in the know who are already on top of their business game.

Famed sports agent Leigh Steinberg, CEO of Leigh Steinberg Enterprises wrote the foreword and the genre section introductions are written by influential executives from the movie, music, sports, financial strategy, videogame, advertising and media sectors. The book draws on those industries and others to give both the newbie and the seasoned business person a better foothold when navigating the sit-down, the conference room or the water cooler chatter.

"From popularized acronyms dating back 50 or more years to the hot verbiage of today, BusiBUZZ is a must-read reference tool for anyone who is truly serious about 'fast tracking' their business communications and success," states Scott M. Kaufman, author and CEO of Young & Successful Media Corp.

You can never underestimate the power of the spoken word. BusiBUZZ reaffirms what you already know and helps you with what you don't know but should. Understanding the appropriate use of the correct buzzwords, catch phrases, euphemisms, short anecdotes, and general business speak can provide you with some major social currency in the workplace.

"This book will level the playing field for many people in business, as well as for those just getting started in the business world," explains Gordon. "Boardroom and backroom dealings are not necessarily secret codes. But knowing some of the artful phrases and key marketing buzzwords that fly across the business landscape can undoubtedly offer you some 'office cred' in the right circles -- and they can help you get ahead of the game more quickly."

BusiBUZZ(TM): Business Buzzwords For Survivin' and Thrivin' in the Big City, is available for purchase on www.booksurge.com for $19.95 and will soon be available on Amazon.com. The ISBN number is 1-4196-2124-6. Information about the book can be found at http://www.busibuzz.com. Sales inquiries should be directed to info411@busibuzz.com.

About the Author

Author J. Randy Gordon is what those in today's marketing, entertainment, and sports business call "a-Doer." For 15 years, Randy has read and authored marketing documents, attended numerous conferences, led meetings and has been the recipient and user of many of the words listed in BusiBUZZ. He researched and conversed with many people to cull buzzwords and catch phrases during his business school days at UCLA and while working at some of America's top companies, including The Coca-Cola Company, Sony Computer Entertainment America, Universal McCann, and Ubisoft Entertainment. He is from Birmingham, Alabama and resides in Marin County, California north of San Francisco.