DIAMOND Marketing Offers Services to Ingram Micro Government and Education VARs; Outsourced Marketing Consulting Services Critical for Companies Looking to Cost-Effectively Grow Public Sector Business

Business Wire, April 12, 2006

VIENNA, Va. -- DIAMOND Marketing, the high-tech marketing consultancy that coined the phrase "marketing that doesn't lead to revenue reward is a HUGE waste of time and money," announced that it will offer its Marketing Plan Development and Implementation Services to value added resellers (VARs) that are members of the Ingram Micro GovEd Alliance. The program was announced at Ingram Micro's GovEd Alliance Kick-Off event in Buffalo, N.Y., this morning. Ingram Micro Inc., (www.ingrammicro.com) is the world's largest technology distributor.

Ingram Micro's GovEd Alliance is a community group for technology solution providers doing business in the federal, state, local, K-12 and higher education segments. Through a comprehensive menu of value-added services, GovEd Alliance offers its members discounted Government and Education product selection, special sales support, networking and partnership opportunities, marketing support and educational workshops that highlight the latest industry news and trends. Nearly 2,500 VARS participate in the program nationwide.

"The GovEd Alliance was designed to help its members seize opportunities, increase profitability, build customer loyalty and compete more effectively in the public sector markets," said Bob Laclede, vice president and general manager, Ingram Micro government and education sales. "The services that DIAMOND Marketing provides will enable many of our members to attack the markets more effectively and grow their businesses accordingly."

Gary Newgaard, president, GovEd Alliance member Paragon Systems (www.paragon-systems.com), said, "DIAMOND Marketing understands clearly that marketing today must impact the pipeline fast and powerfully. DIAMOND Marketing approaches marketing from a sales first approach when developing marketing strategies and knows that at the end of the day, it's all about revenue. They helped us focus our marketing efforts and the results have been powerful."

Jay Lambke, now president of Prism Pointe (www.prismpointe.com), utilized DIAMOND Marketing services when he was President of GovConnection, a subsidiary of PC Connection. "Fred Diamond's expertise in developing sales-driven go-to-market plans and programs for companies pursuing the public sector market place is unparalleled. He provided significant value in helping GovConnection build out its messaging, positioning, and vendor relationships."

DIAMOND Marketing will offer its services to GovEd Alliance members including the following:

--Strategic Market Planning and Implementation: Seasoned outsourced staff leadership and highest-quality staff work to develop and implement marketing plans more quickly.

--Product Marketing Service Engagements: Product marketing plans include market sizing, product requirements, message development, product delivery, sales/channel and launch and communications strategies.

--Marketing Communications and Lead-Generation Projects: Cost-effective and highest-quality customer communications programs, which may include seminars, telesales campaigns, direct marketing programs and e-campaigns.

--Marketing Training and Consulting: Hourly, daily or weekly consulting either on-site at the client's location or via a convenient Web or conference call-based On-Demand Delivery System. Current modules include "Trade Show Excellence," "How to Maximize Contract Marketing," "Getting Your Marketing and Sales in Sync" and "Public Relations Strategies."

GovEd Alliance members should contact their Ingram Micro sales representative, email govedalliance@ingrammicro.com, or visit the GovEd Alliance community web site at www.IngramMicro.com/GovEd for more details.

About Ingram Micro Inc.

As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services, and product aggregation and distribution. The company serves 100 countries and is the only global IT distributor with operations in Asia. Visit www.ingrammicro.com.

About DIAMOND Marketing

DIAMOND Marketing specializes in developing realistic marketing strategies that hasten business development. President Fred Diamond is highly regarded as an expert at creating the marketing programs companies need to develop and implement to effectively find new prospects in what he calls "the rush to customers." Specific capabilities include building strong marketing plans that identify domestic and international market opportunities, implementing global business development, creating product marketing and integrated sales and marketing plans that enhance corporate revenue growth and profitability, and product and business line positioning and messaging development. DIAMOND Marketing services all technologies and develops and implements cost-effective, highly focused marketing programs for large and small companies.

DIAMOND Marketing can be reached at www.freddiamond.com or 1 703.628.6910.

(C)2006 DIAMOND Marketing. All rights reserved. All trademarks and company names mentioned are the property of their respective owners.