Unica Positioned in the Leaders Quadrant for Multichannel Campaign Management Magic Quadrant

Business Wire, April 12, 2006

WALTHAM, Mass. -- Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the company has been positioned in the "Leaders" quadrant of Gartner, Inc.'s "Magic Quadrant for Multichannel Campaign Management, 1Q06." (1) Gartner describes "Leaders" as "above average for overall campaign management performance -- for basic and advanced campaign management, as well as integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."

"We are honored to be placed by Gartner in the leaders quadrant for multichannel campaign management," said Yuchun Lee, Unica CEO. "We believe this latest report from Gartner underscores the value that Unica customers gain from using an integrated marketing platform for planning and executing their cross-channel marketing initiatives and the measurable business results they achieve using Affinium."

Unica's vision for EMM is to deliver software solutions that enable more successful and efficient marketing across all channels and operations for brand, internet and relationship marketing. The company recently strengthened its EMM leadership position with the addition of advanced lead management, powerful event-based marketing and robust web analytics capabilities to its Affinium Suite.

For this report, Gartner placed vendors in a specific quadrant based on their completeness of vision, as well as their ability to execute. To read the complete Magic Quadrant for Multichannel Campaign Management, please visit the Unica site at http://www.unica.com/library/library.cfm?pw=ar. (requires registration)

(1)Gartner Research "Magic Quadrant for Multichannel Campaign Management" by Adam Sarner, March 30, 2006.

About the Magic Quadrant

The Magic Quadrant is copyrighted March 30, 2006 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica

Unica Corporation is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and our Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business. Our customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Debitel, Halifax Bank of Scotland, Lands' End, Nordstrom, Reader's Digest, Scotiabank, Vodafone and Wanadoo. We have offices across the United States including our corporate headquarters in Waltham, Massachusetts, as well in the United Kingdom, France, and Singapore. For more information, call 781-839-8000 or visit www.unica.com.

Note to editors: Copyright 2006 Unica Corporation. Unica and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.