Marketing and Direct Mail Experts to Present at the New England Direct Marketing Association's 2006 Annual Conference & Expo; The event, Nedma'06 ''It's a Brave New World,'' to be held June 14-15 at Bentley College

Business Wire, April 17, 2006

WELLESLEY, Mass. -- The New England Direct Marketing Association (NEDMA) today announced that three marketing and direct mail experts will speak at "It's a Brave New World," NEDMA's annual conference and exposition. The event will be held June 14-15, 2006 at the LaCava Center, Bentley College in Waltham, MA. NEDMA caters to professionals interested in all aspects of the direct marketing industry.

The featured keynote speaker at the conference will be Anne Holland, president and publisher of MarketingSherpa, Inc. MarketingSherpa is a research firm publishing Benchmark Guides, Buyer's Guides, and How-to Reports plus a 500 marketing Case Study Library.

A 20-year publishing industry veteran, Holland previously served as the head of marketing for Phillips Business Media, a $100 million publishing company. She is an advisory board member for the Web Analytics Association, ad:tech, and The Glimpse Foundation. Holland's talk is titled "Web DM 2.0: New Internet Direct Response Tactics -- What's Proven & What's Still Just Hype."

This is a don't-miss exploration for everyone who wants to succeed in this brave new world, presented by one of the pioneers of online marketing research.

Also speaking at the event is direct mail legend Denny Hatch. Hatch is a freelance direct mail writer, designer and consultant. He has extensive experience in a variety of marketing initiatives. He has founded a newsletter (WHO'S MAILING WHAT!), oversaw the direction of a magazine (Target Marketing) and owned the world premier archive of direct mail samples. He is the author of three books on direct marketing and three published novels. His most recent venture is a twice-a-week E-newsletter titled Business Common Sense. Hatch will speak at the Direct Marketer of the Year Awards Banquet on June 14. The title of Denny's talk is "In the Brave New World, Old is Better."

On June 15, the closing keynote address will be delivered by M.H. "Mac" McIntosh, a business-to-business marketing consultant and an expert on the subject of sales leads. McIntosh's background includes more than 20 years of experience in B2B marketing. His consulting clients include many industry leaders like ADC, Intel, Microsoft, NEC and Sigma-Aldrich. In addition, he is the publisher of Sales Lead Report(R), a newsletter with more than 14,000 B2B marketing professionals as subscribers. The title of Mac's presentation is "How to get your CEO, CFO, the folks in sales, your agency and your client to buy into your marketing plan."

For more information and to register for the event, please visit http://www.nedma.com

About the New England Direct Marketing Association

The New England Direct Marketing Association (NEDMA) is a regional, professional association for all those interested in direct marketing in the New England area. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. NEDMA also serves the New England direct marketing community through the NEDMA Educational Foundation. In addition to providing educational opportunities (including direct marketing scholarships to promising, aspiring direct marketers), the Foundation oversees the NEDMA libraries. For more information, please visit www.nedma.com.