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Amp'd Mobile, Break.com and Blognet.com Kick off College Comedy Tour Accessible to Millions via Mobile and Broadband

Business Wire, April 17, 2006

LOS ANGELES -- Break.com:

--Cutting Edge Comedians Jo Koy and Nick Thune to Perform Live at Select New England Schools

--Comedy Shows Streamed on Amp'd Phones and Break.com with One Full Performance Broadcast Live

--Coverage Also Features Uncensored Behind the Scenes Footage of Comedians on the Road

Don't be surprised if passerbys are cracking up at their mobile devices. Amp'd Mobile, the first fully integrated mobile entertainment company, and Break.com, the largest digital entertainment network for men, today announced they will kick off a College Comedy tour featuring rising stand-up comic artists Nick Thune, who recently signed a development deal at Comedy Central and Jo Koy, hot off his performance on "The Tonight Show" and Comedy Central's "Premium Blend" available exclusively through Amp'd mobile phones and on Break.com. Beginning April 17, 2006, Thune and Koy will storm five New England colleges and universities with their unique comedic styles, with camera crews following their every move and capturing the hilarious antics that will likely ensue. The performance at Boston University will be broadcast live on Amp'd phones & Break.com April 19.

Traveling by bus to and from each venue, Thune and Koy will create unique and humorous behind-the-scenes footage, hanging out with crew members and partying with college students along the way. Every moment will be documented and broadcast to all Amp'd subscribers and Break.com viewers. Select clips from the five official shows will air on Break.com, as well as the complete, live performance on April 19, 2006.

Tour schedule is as follows:

--  April 17 -- Rhode Island College, Providence, RI
--  April 18 -- Fitchburg State College, Fitchburg, MA
--  April 19 -- Boston University, Boston, MA
                (live broadcast of show on Amp'd phones &
                www.break.com)
--  April 20 -- SUNY Cobleskill, Cobleskill, NY
--  April 21 -- Union College, Schenectady, NY

"Break has been a fantastic partner, and it's great to simulcast the first live mobile broadcast of a comedy show to their web portal," said Seth Cummings, SVP, content and Internet, Amp'd Mobile. "We're also building content channels around Jo and Nick in Amp'd Live. These guys are going to be huge and we look forward to following their success on our handsets."

"We are thrilled to continue bringing our fans innovative digital entertainment to our massive online audience," said Keith Richman, CEO of Break.com. "Break.com is psyched to collaborate with Amp'd Mobile to deliver cutting edge comedy by such great comedic talents to our 13 million fans across the globe."

Nick Thune is a Los Angeles based comic who recently signed a talent deal with Comedy Central after generating major buzz at the Aspen Comedy Festival. Jo Koy began his stand-up career in Las Vegas, and has opened for Dave Chappelle, Mike Epps and Snoop Dogg and can be seen on Comedy Central's Premium Blend.

About Break.com

Founded in 1998, Break.com is the Internet's leading cross-platform, user-generated digital entertainment network offering funny, original short-form content to millions of Internet users and mobile subscribers around the world. With more than ten million unique monthly visitors tuning in to enjoy the Web's largest and rapidly growing library of original videos and images, Break.com offers advertisers tremendous opportunities to market directly to a young, male demographic. Break.com empowers its audience to become content providers with an easy to use platform that allows them to upload, distribute and monetize their original content, whether it is homegrown or commercial-grade. Break.com is currently ranked as the 330th largest site in the world by Alexa.com, and shows greater than 95,000,000 video clips monthly. For more information, please visit http://www.break.com.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching nationwide at the end of the year, more information can be found at www.ampdmobile.com.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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