Unicast by Viewpoint Powers First Click-to-Full-Screen Ad For Honda; Fully Expandable Video Ad Now Playing on MSN

Business Wire, April 17, 2006

NEW YORK -- Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

UNICAST BY VIEWPOINT POWERS FIRST CLICK-TO-FULL-SCREEN AD FOR HONDA; FULLY EXPANDABLE VIDEO AD NOW PLAYING ON MSN

Unicast, the advertising division of Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced that Honda and MSN have launched the industry's first click-to-full screen video ad, powered by Viewpoint technology. The ad can be viewed at: http://staging.viewpoint.com/staging/honda/odyssey/. (For best viewing experience, click on "Full Screen Video" at bottom of ad.)

The ad, created jointly by Unicast and RPA, Honda's advertising agency, features the 2006 Honda Odyssey and is currently live on the MSN Autos web page. Users who wish to view the video can click directly on the advertisement to launch the full screen version of the video within the user's browser. The Honda advertisement is the first ever rich media ad that allows users to click on the ad to open a full screen video.

"Marketers are looking for better ways to connect with their target audience on the web, and the more interactive that connection is, the more users will remember it," said Patrick Vogt, CEO of Viewpoint. "The Honda ad is another example of how technology, when artfully integrated into a rich media campaign, can change the dynamics of how users engage with a brand. With consumers demanding a richer experience on the web, leveraging technology to engage with users is a critical element to a marketer's success."

"When we advertise online, it's a great opportunity to reach our audience in a unique way," said Jenny Howell, Manager of Interactive Marketing at Honda. "With the click-to-full screen ad, Viewpoint technology has created the opportunity for us to provide a visually powerful way to showcase our products while allowing users to enjoy and control the experience."

"Advertisers are increasingly realizing that online video advertising is one of the most effective ways to engage users and enhance their brand presence online," said Meridee Alter, senior V.P., media director at RPA. "Given Unicast's history of pioneering new ways of using rich media, the Unicast ad platform powered by Viewpoint technology was a good choice for partnering on this campaign."

ABOUT VIEWPOINT

Viewpoint is a leading Internet marketing technology company. Viewpoint offers Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services, including creative development, production, rich media, ad serving, search marketing, and performance measurement. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including Sony, America Online, GE, and Toyota. More information on Viewpoint can be found at www.viewpoint.com.

The company has approximately 115 employees principally at its headquarters in New York City and in Los Angeles.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission.

Copyright (c) 2006 Viewpoint Corporation. Viewpoint and Unicast are trademarks or registered trademarks of Viewpoint Corporation.