Heartbeat Wins AdStar Award for Nuvaring Campaign

Business Wire, April 17, 2006

NEW YORK -- Pharmaceutical Executive has recognized Heartbeat Digital as a 2006 AdStar for its work on Organon's NuvaRing Online Ad campaign.

Organon challenged Heartbeat to integrate online ads with the brand's TV campaign to spur users to download the Free Trial Voucher for Nuvaring, an innovative, low hormone contraceptive. To achieve these goals, Heartbeat created a Rich Media ad that allowed users to print out the coupon without ever leaving the site on which the ad appeared.

By building a database of unique voucher IDs, the number of daily printouts - as well as their conversion in pharmacies - was controlled and measured.

The AdStar award recognizes Heartbeat for both innovative creative and outstanding results. The campaign dramatically outperformed its goals, and helped lead to excellent market performance by Nuvaring.

Tracy Ann Morrow, Sr. Account Director for Heartbeat, noted that "by eliminating the steps to download the trial voucher, we increased the total number of responses. And because we were able to monitor brand interaction time precisely, we were able to track and optimize against how consumers received the brand message. We are all extremely pleased with the campaign's success."

About Heartbeat Digital - Heartbeat Digital is a New York based interactive marketing and software development company specializing in sales and marketing solutions for the Pharmaceutical and Financial Services Industries. To learn more about Heartbeat Digital, contact Simon Beins at simonb@heartbeatdigital.com or call (212) 941-9041.