Weyerhaeuser Company Launches iLevel™ To Improve Residential Structural Framing Industry

Business Wire, April 20, 2006

FEDERAL WAY, Wash. -- Today Weyerhaeuser Company (NYSE:WY) announced the consolidation of five separate operating units into a single, unified business -- iLevel(TM) by Weyerhaeuser (www.ilevel.com). iLevel(TM) represents a new, innovative business model for the residential structural frame industry, combining Weyerhaeuser's high-quality products and services, leading distribution network and innovative, proprietary design software. Established Weyerhaeuser products and services -- Trus Joist(R), Structurwood(R), plywood, lumber, and distribution -- will become part of iLevel(TM). Together, these businesses represent more than one-third of Weyerhaeuser's $22.6 billion in company-wide revenue.

The new approach will result in a unified solution for residential builders and dealers -- which aims to reduce the time needed for installation and construction while increasing profitability with value-adding products and services.

"The strategy behind iLevel(TM) is simple: help our customers succeed by simplifying the business of home construction," said Kurt Liebich, vice president of marketing for iLevel(TM). "In launching iLevel(TM), Weyerhaeuser is taking the lead in the structural frame market by going beyond the traditional role of a wood products manufacturer and supplier to that of a value-adding provider."

As builders and dealers now require a higher level of service to meet their customers' needs, Weyerhaeuser has refocused its entire residential structural frame business around those builders and dealers. By combining high-quality products with integrated distribution and technology enablement, iLevel(TM) supplies customers with the tools to build and optimize residential structural frames.

iLevel(TM) delivers value by working with its dealers via Strategic Sales Representatives to coordinate resources with the expertise and knowledge to answer questions and provide custom solutions for home structures. And for builders of all sizes, iLevel(TM) represents a commitment to improving bottom-line profitability with the following benefits:

--Reduce time, labor and call-backs

--Optimize structural frames to reduce waste

--Make custom designs and design changes easier

--Ensure efficient, reliable delivery of products and services

--Simplify the way we do business

"As the homebuilding market changes and competition increases, providing dependable on-site technical support along with consistent products and high quality services is paramount for success. And, iLevel(TM) provides support for a broad range of builders -- from national and regional players to smaller, custom homebuilders," added Liebich.

Many of Weyerhaeuser's high quality products and tools, on which our customers have come to depend, will remain the same -- but now these products and tools are available through a coordinated effort in iLevel(TM) by Weyerhaeuser. Trusted product brands include:

--iLevel(TM) Trus Joist(R) Engineered Lumber

--iLevel(TM) Structurwood(R) Engineered Panels

--iLevel(TM) Performance-Tested Lumber

--iLevel(TM) Services Integrated Building Resources

Standard lumber will continue to be offered under the Weyerhaeuser brand name.

"The iLevel(TM) model is the result of detailed research and analysis, including extensive conversations with builders and dealers as well as industry experts," stated Lee Alford, senior vice president of Residential Wood Products for Weyerhaeuser. "But perhaps most notably, Weyerhaeuser is changing from a product-driven manufacturing business to that of an integrated, market-driven culture -- a necessary approach to remain successful long into the future."

About iLevel(TM) by Weyerhaeuser:

iLevel(TM) is Weyerhaeuser's new integrated business resulting in a seamless, unified solution for residential builders through dealers. By combining Weyerhaeuser's high-quality products and services, distribution and technology, iLevel(TM) efficiently supplies customers with all the necessary components for building the residential structural frame, and solving builder and customer needs within that frame as well. Visit www.ilevel.com, or call 888-iLevel8, to learn more.

About Weyerhaeuser:

Weyerhaeuser Company, one of the world's largest integrated forest products companies, was incorporated in 1900. In 2005, sales were $22.6 billion. It has offices or operations in 18 countries, with customers worldwide. Weyerhaeuser is principally engaged in the growing and harvesting of timber; the manufacture, distribution and sale of forest products; and real estate construction, development and related activities. Additional information about Weyerhaeuser's businesses, products and practices is available at http://www.weyerhaeuser.com.