DataFlux Positioned in Leaders Quadrant for Data Quality Technology; Leading Analyst Firm Evaluates DataFlux Based on Completeness of Vision, Ability to Execute

Business Wire, April 25, 2006

CARY, N.C. -- DataFlux, a leading provider of data quality integration solutions, today announced it has been positioned by Gartner, Inc. in the Leaders Quadrant in the "Magic Quadrant for Data Quality Tools, 2006" report.(1)

Gartner's report examined standalone data quality software products and reviewed vendors' ability to execute as well as their completeness of vision. The report evaluated technology vendors that addressed various aspects of data quality, including parsing and standardization, cleansing, matching, profiling, monitoring and enrichment.

"We believe DataFlux's position in the Leaders Quadrant confirms that DataFlux provides its customers with all the necessary data quality elements to turn poor data into a strategic corporate asset," said Tony Fisher, president and general manager of DataFlux. "Having a single, unified view of customers, products, suppliers and other data assets across the enterprise provides a real competitive advantage. DataFlux gives organizations that advantage with a solution that transforms disjointed and disparate data into valuable information."

DataFlux provides an enterprise data quality integration platform that combines data profiling, data quality, data integration, data enrichment and data monitoring -- the key components needed for building a solid foundation of enterprise data. Through the DataFlux Data Quality Integration Solution, organizations can effectively analyze, improve and control their data, helping them enhance the effectiveness of their data-driven initiatives.

According to the report authored by Ted Friedman and Andreas Bitterer, "Companies are discovering that data quality has a significant impact on their most strategic business initiatives. Compliance and transparency are at the top of the list of concerns -- that is, ensuring that organizations understand, and are controlling and reporting the performance of the business accurately."

DataFlux technology uses a service oriented architecture (SOA) to provide a standards-based data quality framework that reduces implementation time and allows organizations to easily develop, refine and reuse business rules for data quality. With DataFlux, companies can create and enforce data governance rules -- and build a true enterprisewide standard for data quality -- on all widely used applications, platforms or databases.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2006 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About DataFlux

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. Through its enterprise data quality integration solutions, companies can build a solid information foundation that delivers a unified view of customer, product or supplier data. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers enhance the effectiveness of their data-driven initiatives, including customer data integration (CDI), enterprise resource planning (ERP), legacy data migration and compliance. To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. (R) indicates USA registration. Copyright (C) 2006 DataFlux Corporation LLC, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.

(1)Gartner Research " Magic Quadrant for Data Quality Tools, 2006 " by Ted Friedman and Andy Bitterer. April 21, 2006.