Direct Marketing Association Taps the Hacker Group to Launch Key Direct Marketing Program

Business Wire, April 26, 2006

BELLEVUE, Wash. -- The Hacker Group, one of the largest direct marketing agencies in the West, today announced that it has been selected by the Direct Marketing Association (DMA) to create and launch an aggressive member acquisition program. DMA is the leading global trade association of businesses and non-profit organizations using and supporting multi-channel direct marketing tools and techniques. The Hacker Group has been asked to devise a strategy, handle production and oversee the results analysis for this critical program. The program is designed to target and generate response from decision-makers in Fortune 1000 companies who view direct marketing as a mission-critical part of their organizational growth.

"The Hacker Group's extensive business-to-business marketing background and contribution to direct marketing excellence makes the agency an ideal choice for the direction of the program," said Ken Ebeling, Vice President of Membership Development for the Direct Marketing Association, explaining why The Hacker Group was selected.

"Naturally, we are extremely pleased to have the resounding confidence of DMA behind our services and abilities," stated Spyro Kourtis, President of The Hacker Group. He added, "As Ken stated, we have extensive experience in the business-to-business market, and as with our other clients, we look forward to providing a stellar member acquisition program that will exceed the expectations of DMA."

About The Hacker Group

The Hacker Group is a full-service direct marketing agency specializing in performance-based direct marketing campaigns. Using its exclusive PowerTest(TM) testing methodology and Response Center lead management services, the company has built a reputation for delivering high-value campaigns that offer a measurable return on investment. For more information, visit www.HackerGroup.com.