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EA Drafts Heisman Trophy Winner Reggie Bush as Cover Athlete for NCAA Football 07 Video Game; Top-Selling College Football Game Makes Debut on Xbox 360 and PSP

Business Wire, April 28, 2006

REDWOOD CITY, Calif. -- Electronic Arts (NASDAQ:ERTS) announced today that former University of Southern California All-American running back and 2005 Heisman Memorial Trophy(R) Award winner Reggie Bush will appear on the cover of NCAA(R) Football 07, the newest iteration of EA SPORTS(TM) best-selling college football video game franchise.

"This has been an amazing year for me and being chosen for the cover of NCAA Football 07 is a great way to end my college career," said Bush. "I've grown up playing EA SPORTS games and never imagined I would see myself on the cover of one."

Bush, who is expected to be one of the top picks in the NFL Draft this weekend, also won the Walter Camp Award (Player of the Year), Doak Walker Award (Best Collegiate Running Back), 2005 Associated Press Player of the Year Award and The Sporting News Player of the Year Award. Starting all 13 games for the Trojans in 2005, Bush led the nation in all-purpose yards per game (222.3) and yards per rush (8.7), guiding USC to its third straight appearance in the national championship game.

NCAA Football 07 is all about turning the tide and features an all-new momentum system where big plays, defensive stops, and special teams keep you in constant struggle for momentum and can change the game at any time. Unprecedented graphics produce living stadiums that capture every moment in complete detail, including the authentic stadiums, mascots, and marching bands, making NCAA Football 07 the most realistic college football gaming experience ever.

Developed in Orlando, Florida, by EA Tiburon, NCAA Football 07 will be available in July on the PlayStation(R)2 computer entertainment system and Xbox(R) video game system from Microsoft. It will also be available for the first time on the Xbox 360(TM) and the PSP(TM) (PlayStation(R)Portable) system. The game's official website is www.ncaafootball07.com.

About Electronic Arts

Electronic Arts (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and Pogo are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls and conferences are the exclusive properties of the respective institutions. NCAA is a registered trademark of National Collegiate Athletic Association. Heisman Memorial Trophy and likeness of the actual trophy are registered service marks by the Downtown Athletic Club under registration numbers 936,853 and 935,852 respectively. PSP is a trademark and PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks or registered trademarks of Microsoft Corporation. All other trademarks are the property of their respective owners.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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