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National Lampoon Humor Network Launches First-Ever Branded Online Comedy Community; Internet Marketing Hub Aggregates Content from over 25 Affiliates; Reaches Tens of Millions of Unique Visitors
Business Wire, April 3, 2006
LOS ANGELES -- Further stepping up its aggressive Internet content and marketing business focus, National Lampoon (AMEX:NLN), the world's most-widely recognized brand in comedy, announced today the formation of the National Lampoon Humor Network, a unique comedy affiliation and community network that assembles some of the web's most popular comedy sites into a powerhouse of content and advertising delivery capabilities.
The network is an aggregation of the "best of the best" in comedy web sites delivering an 18-34 year old demo, launches with 26 affiliates and an average monthly reach of 40 million uniques and 130 million ad views.
"We have handpicked an entire network of dedicated affiliate comedy websites that 'conform' to the 'non-conformist' sensibility that has made National Lampoon the most influential brand in humor," said National Lampoon Editor In Chief Scott Rubin. "We are thrilled about the reciprocal relationship we can establish with each of our affiliates and are actively seeking additional partners."
Consisting of innovative, smart and clever humor sites, the web initiative boasts an extensive internet audience, making for a highly visible platform for upcoming creative talent while providing a power marketing tool for advertisers.
"National Lampoon Humor Network is the first play in the branded comedy space on the Internet," said National Lampoon CEO Dan Laikin. "We created the network to provide a singular comedic platform without dictating specific look and feel requirements," he said, "empowering our affiliates to do what they do best and providing marketers a branded environment through which to reach the most-sought-after audience in the marketplace today."
For this initiative, National Lampoon has joined forces with leading online advertising sales firm Interevco, whose client roster includes Marvel and FHM magazine. Additionally, the company has partnered with Operative to provide full-service trafficking campaign management and ad serving solutions.
About National Lampoon
National Lampoon, Inc. is active in a broad array of entertainment segments, including feature films, television programming, interactive entertainment, home video, audio CDs and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's van Wilder. The National Lampoon Network serves over 600 colleges and universities throughout the United States. The network reaches as many as 4.8 million students, or nearly one in four of all 18 to 24 year old college students. In addition, the Company operates a humor website, www.nationallampoon.com, on the Internet. The Company has four operating divisions: National Lampoon Network, Entertainment Division, Publishing Division and Licensing Division.
Forward-Looking Statements
This press release contains forward-looking statements, which are based on the Company's current expectations, forecasts and assumptions. In some cases forward-looking statements may be identified by forward-looking words like "would," "intend," "hope," "will," "may," "should," "expect," "anticipate," "believe," "estimate," "predict," "continue," or similar words. Forward-looking statements involve risks and uncertainties which could cause actual outcomes and results to differ materially from the Company's expectations, forecasts and assumptions. These risks and uncertainties include risks and uncertainties not in the control of the Company, including, without limitation, the current economic climate in the United States and other risks and uncertainties, including those enumerated and described in the Company's filings with the Securities and Exchange Commission, whose filings are available on the SEC's website at Sec.com. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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