CompUSA Cited for Effective Leverage of Customer Intelligence by AberdeenGroup; Online Retailer Utilized Bazaarvoice Word of Mouth Marketing Solution

Business Wire, April 4, 2006

AUSTIN, Texas -- Bazaarvoice, a new company that helps online brands enlist their customers in building their businesses, today announced that Bazaarvoice customer CompUSA has received a prestigious AberdeenGroup Success Strategy Awards for its innovative use of on-site customer ratings and reviews. A case study detailing CompUSA's success with word of mouth marketing, Building Community Provides Analysis for Customer Insight, is featured in AberdeenGroup's first-ever Success Strategies for Leveraging Customer Intelligence report. The Aberdeen Success Strategy Awards honor outstanding use of customer intelligence to improve practices, build brand, and increase customer retention. CompUSA was one of only three winners selected in the analytics category on the basis of composite selection criteria which included performance improvement; measurable impact; process improvement; use of resources/capabilities; and fit within the AberdeenGroup Customer Intelligence research framework of managing, analyzing and applying customer intelligence for profitable growth.

"CompUSA has embraced word of mouth as a strategic imperative, putting it at the center of their online retail experience," said Brett Hurt, founder and CEO of Bazaarvoice. "We applaud Aberdeen's recognition of CompUSA as a leader in word of mouth marketing, and we look forward to continuing to help them listen to their customers."

CompUSA implemented the fully managed and hosted Bazaarvoice solution in less than 10 hours of IT time to offer its customers the ability to rate and review any of the company's products available online. The results quickly exceeded CompUSA's expectations. Visitors who came to the CompUSA site after finding a customer review on AOL, Google, MSN and Yahoo! had a 50 percent higher conversion rate and spent an average of 20 percent more per order than the typical CompUSA visitor. In addition, customer reviews boosted the company's natural search results and drove tens of thousands of new visitors to the CompUSA site over the holidays.

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Golfsmith, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com.