eMbience Media Platform eMp2 to Deliver Rich Media Over Wireless LANs in Demonstration of Prototype CDMA/Wi-Fi Handsets by Kyocera Wireless Corp.; Demo Available in Kyocera Wireless Booth at CTIA

Business Wire, April 5, 2006

LAS VEGAS -- eMbience, a wireless software producer and publisher, announced today that its media content delivery platform, eMp2, is being used to distribute video over wireless local area networks (LAN) for prototype Wi-Fi/CDMA handsets from Kyocera Wireless Corp. at the CTIA Wireless 2006 show in Las Vegas.

eMp2 bridges the delivery of any form of media content with the latest in wireless technology. Kyocera's prototype CDMA/Wi-Fi device required a solution that captures and delivers video content over wireless LANs, replacing the more traditional OTA (over-the-air) method, resulting in a superior user experience. The eMbience platform will stream and download full videos, movie trailers and songs on the prototype Kyocera handsets.

"Gone are the days when downloading a video on the mobile phone takes as long as playing the video itself," said eMbience CEO, Dr. Nimish Shrivastava. "eMp2 will facilitate the video content reaching the consumer over the Wi-Fi network and we are honored to work with Kyocera on this emerging-technology demonstration."

"Kyocera Wireless is on the leading edge of CDMA/Wi-Fi convergence and eMbience's eMp2 technology is a key part in helping us demonstrate that leadership," said Tom Maguire, vice president of global sales and marketing at Kyocera Wireless Corp. "Along with capacity and coverage benefits offered by CDMA/Wi-Fi convergence, the ability to leverage the speed and bandwidth of Wi-Fi networks for rich media content is tremendously attractive."

eMp2 was designed to put eMbience partners in the driver's seat. Through eMp2, partners have the tools and control to change the look and feel of the multimedia content presentation at any time, once all content assets are in place. Partners can modify the design at the appropriate time to reflect a new identity.

From a design perspective, eMp2 also offers partners cutting-edge options. The eMbience video player featured on Kyocera's prototype handsets showcases a dynamic new user interface.

Live demonstrations of the eMp2 video player and the promise of Wi-Fi/CDMA convergence are available at Kyocera Wireless' booth, #5426 at the Las Vegas Convention Center's North Hall.

About eMbience

eMbience builds and publishes innovative entertainment and location-based information applications for mobile phones based on its proprietary media LBS platform, eMp2. eMbience developers are experts at the newest wireless software technologies, including QUALCOMM's BREW, J2ME, Symbian and WAP. As an Elite BREW Developer(R), eMbience has key partnerships with companies such as Moderati and develops partner products, including AccuWeather and Rabble, and develops and publishes Callaway Golf Mobile Caddie and MapQuest Traffic. In addition, eMbience offers its own diverse portfolio of applications, including Masttones and Drinknation. Visit www.eMbience.com for more information.

About eMp2

eMp2 is a full-service, turnkey application build, management and rich-media content delivery platform. From ringtones and wallpaper to music and video, animation, events, text, and blogs, partners can draw from a vast library of components, services, and content streams to shape, manage and deliver their content and brand. eMp2 transforms all partner content to the appropriate platform, BREW, J2ME, WAP or SMS, across more than 300 devices on both CDMA and GSM carriers.