Business Services Industry
Caixa Galicia Selects Teradata Profitability Analytics to Calculate and Optimize Customer Value
Business Wire, April 5, 2006
MADRID, Spain -- Savings Bank Will More Efficiently Serve Customer Needs and Leverage Multiple Profitability Metrics While Growing the Capacity and Return on Its Teradata Warehouse
Teradata, a division of NCR Corporation (NYSE:NCR), has announced that Caixa Galicia, a leading Spanish savings bank based in A Coruna, Spain, will extend the capacity and business value of its Teradata Warehouse by implementing Teradata Value Analyzer (TVA), an enterprise analytics solution engineered to accurately measure the profitability of each customer.
Implemented by Teradata Professional Services, TVA is advanced analytical software that provides detailed enterprise profitability reporting and analysis for enhanced value-based decision-making.
"Initially, we were planning to do our own development for profitability analysis," said Jose Valino, Caixa Galicia chief information officer. "However, after a very successful proof-of- concept, the Teradata team demonstrated that TVA will allow Caixa Galicia a shorter and easier implementation as well as future support and growth of the profitability solution with a reduced total cost of ownership."
Valino added that TVA will allow Caixa Galicia to better address new financial reporting requirements and commercial and customer management initiatives, while also providing detailed information for Basel II accounting rules.
"TVA's capability to store detailed information about every single object and rule calculation, making it possible to analyze intermediate and final results in detail for auditing, was decisive," said Jose Andres Garcia Bueno, Teradata general manager for Spain and Portugal. "The implementation of TVA extends a strong partnership between Teradata and Caixa Galicia which has included the implementation of a highly effective Teradata Warehouse that has brought clear business value to the bank."
Implemented in 2003, Teradata's enterprise data warehouse brings Caixa Galicia's data together into a single integrated view, providing consistency and accuracy throughout management's multiple views of its business. By leveraging information across a broad spectrum of business dimensions, including customer services, marketing, operations and profitability data, management is successfully offering personalized services and products to its more than two million customers, reinforcing these critical relationships. The capability to quickly analyze detailed, cross-organizational information and act on it in near-real time improves Caixa Galicia's ability to maximize customer and shareholder value.
About Caixa Galicia
Caixa Galicia is one of the leading Spanish savings banks with more than two million customers in Spain and Portugal. It owns more than 800 branches, 38 percent of which are outside the community of Galicia, consolidating its expansion strategy locally and globally through its presence in Switzerland, Portugal and the United States (Miami). This network of branches is supplemented by a multichannel platform with electronic banking and financial services through cellular phones. A major goal of Caixa Galicia is to incorporate the highest levels of effectiveness and maturity in its development processes. This has transformed Caixa Galicia into the first financial entity implementing the third level (fully certified) of the international software engineering certification CMMI-SW/SE. For further formation, visit www.caixagalicia.es
About Teradata Division
Teradata (www.teradata.com), a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's Teradata(R) data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology(TM) that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,200 people worldwide.
NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.
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