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Viral Video Helps Amateur DJ Secure Record Deal with Sony BMG; DJ Keltech Posted Scratch Videos on StupidVideos.com, Including ``DJ Darth Vader'' and ``War of the Worlds'' Remixes

Business Wire, April 6, 2006

LOS ANGELES -- DJ Keltech, an amateur DJ whose real name is "Lloyd," uploaded two of his favorite scratch videos to StupidVideos.com to share his exceptional mixing style with millions of viral video fans. In the videos, the intrepid mix master scratches in a Darth Vader costume and dressed as an alien from War of the Worlds. These videos quickly become fan favorites, generating over 400,000 plays on StupidVideos.com and partner sites, and a small tidal wave of user interest.

Confirming the power of viral video, DJ Keltech has signed a deal with Sony BMG and is releasing his first major remix on Sony BMG's "War of the Worlds Remixes ulladubulla" worldwide on April 17, 2006. He commented: "I was contacted by Jeff Wayne, the legendary producer of the hit musical War of the Worlds. Mr. Wayne had seen the video of me using his record to scratch over dressed as an alien and asked me if I would remix the track for the new official War of the Worlds remix album. I was blown away by this news. It's amazing that a video I posted on StupidVideos.com turned into a release with a major label."

Erik Hawkins, CEO of PureVideo, operator of StupidVideos.com, added: "When DJ Keltech's video was uploaded on StupidVideos.com, we knew that this guy had real talent. We promoted the videos heavily on our homepage and pushed them to our syndication partner MSN for feature on their homepage. DJ Keltech already had a website and great content, but we were able to give him the distribution he needed to reach a much wider audience. The promotion and buzz clearly paid off for a guy who really deserves it. It's amazing that everyday people with talent can use StupidVideos.com to reach millions of viewers, including people who can have a real impact on their success. We are thrilled to have been part of the process."

DJ Keltech's scratching videos can be found at:

http://stupidvideos.com/video/song_dance/DJ_Darth_Vadar/

http://stupidvideos.com/video/song_dance/War_of_the_Worlds/

About StupidVideos.com

StupidVideos.com is a user-generated viral video network dedicated to humorous, off-the-wall videos, including wild stunts, wacky animals, sports bloopers, funny commercials, song and dance parodies, and any video that is just plain stupid. The site has a very loyal, tech-savvy fan base that is passionate about humor. Through Personal Video Logs, or Vlogs, StupidVideos.com offers members a highly interactive community to discover, share and communicate with others who have the same interests. From viral video producers to comedy filmmakers to aspiring comedians to anyone with a sense of humor, StupidVideos.com allows members to connect and share the content that makes them and others laugh.

About PureVideo

PureVideo is a leading publisher of user-generated content dedicated to the promotion of compelling video and the people who produce it. Funded by Softbank Capital, the company owns and operates a network of user-generated video websites, including StupidVideos.com and GrindTV.com.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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