Mobileplay Offers Free Mobile Services with Opera Mini™ 2.0; Mobile Pioneer to Deliver Free Content from BusinessWeek Online, Salon.com, The Sporting News.com, USA TODAY and Wired.com to Java-Enabled Mobile Phones

Business Wire, August 1, 2006

SAN FRANCISCO -- Mobile content delivery pioneer Mobileplay, a free service that brings ad-supported news, games and lifestyle content to wireless users, today announced a distribution partnership with Opera Software, to distribute Mobileplay's content via the Opera Mini 2.0(TM) wireless browser. The distribution deal between the two companies will give users of Java-enabled mobile phones convenient access to Mobileplay's mobile content offerings, including free content from BusinessWeek Online, Salon.com, The Sporting News.com, USA TODAY and Wired.com, via a Mobileplay Web portal.

This partnership will provide users of Java-enabled mobile phones with Mobileplay's extensive portfolio of mobile content, including news, weather, sports, blogs, casual games, trivia, movie times and travel information, accessible through a Mobileplay Web portal via a simple download of Opera Mini 2.0 at http://mini.opera.com. A direct link to Mobileplay is embedded on the Opera Mini browser's home screen. In addition, mobile phone users who have already downloaded an earlier version of the Opera Mini 2.0 browser will also be able to access Mobileplay's content at http://mini.mobileplay.com.

"Opera Mini is the leading wireless Web browser and provides an unsurpassed user experience, making the company a perfect partner for Mobileplay," said James Ryan, CEO and founder of Mobileplay. "This partnership will allow us to bring our wide assortment of news and lifestyle content to the enormous network of Java phone users."

"Mobileplay brings top brand name content partners to the Opera Mini universe," said Roger Carlhammar, executive vice president of Opera Software ASA. "At Opera, we have redefined Web browsing for mobile phones and our partnership with Mobileplay will provide us with a new channel to bring our superior Web browsing to wireless users."

In addition to offering mobile content for Java-enabled phones, Mobileplay currently brings content to smartphones, including Treos, BlackBerries and Windows Mobile devices. The company's content delivery platform also offers innovative ways for major brand advertisers to reach customers through their mobile devices, and provides major media companies with a proprietary advertising network for generating revenue when delivering content to mobile devices.

Opera Mini(TM) is a free mobile Web browser that enables full Web access on virtually all mobile phones in the market. By using an Opera Mini server to pre-process and compress Web sites before sending them to the handset, Opera Mini is remarkably fast and cheap to use. With almost 5 million active users since January 2006, Opera Mini has established itself as the leading mobile browser, bringing the real Internet to mobile phone users around the world.

For more information on Mobileplay's service offered via Opera Software's Opera Mini 2.0, visit www.mobileplay.com/opera.> About Mobileplay, Inc.

Mobileplay is a pioneering advertising-supported network for mobile content delivery. Its fast-growing, wide-ranging network includes news, games, applications, Web content and location-based services for PDAs, smartphones, BlackBerries and Java-enabled phones. Founded in 2005 and headquartered in San Francisco, Mobileplay delivers a turnkey, end-to-end advertising-based solution to enable large media companies and individual members of the mobile device developer community to generate revenue from content. The solution includes targeted delivery, tracking and reporting of ads, whether the end user is connected wirelessly or not. Partners include BusinessWeek Online, Gawker Media, Salon.com, The Sporting News.com, USA TODAY, weather.com, Wired.com, advertisers such as Acura, Cisco, Microsoft and Volvo Cars of North America, as well as mobile game and application developers.

About Opera Software ASA

Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked devices. Opera's cross-platform Web browser technology is renowned for its small size, performance and standards-compliance, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at www.opera.com.