Business Services Industry
Eon® Unveils Localized Price Promotion for Decking, Fencing and Spa Accessories in Long Island and Atlanta; Price Promotion is the Latest Addition to Eon's Targeted Ad Campaign
Business Wire, August 15, 2006
TORONTO -- With the outdoor living season as a popular home improvement time, CPI Plastics Group Ltd. (CPI), maker of Eon(R), announces a special offer at participating retailers in Long Island, New York and Atlanta, Georgia, as an incentive for homeowners to purchase products that will expand their outdoor living space. This price promotion marks the latest addition to Eon's summer ad campaign designed to increase awareness of Eon outdoor living products.
"Due to overwhelming retailer support, we are able to provide homeowners with a unique incentive this building season," said Cliff Hatch, Director of Marketing for CPI Plastics Group LTD. "In conjunction with our ad campaign, this promotion reinforces Eon's brand position as a leader in alternative materials category and builds awareness of our category with consumers in Long Island and Atlanta."
Related Results
Because Long Island and Atlanta represent two of the strongest outdoor living retail markets per capita in the U.S., Eon developed a targeted ad campaign that is specifically running June through August 2006 in these areas. The ad campaign features Eon decking and fencing, positioning products as offering real wood beauty without wood. The media buy consists of print ads on outdoor billboards centered around key intersections and highways, gas station posters, buses, local newspapers including the Atlanta Journal-Constitution and The New York Times.
Eon offers an award-winning line of outdoor living products in the following categories:
--Decking
--Railing
--Fencing & Privacy
--Spa
--Gazebo
The company has received extensive recognition for low maintenance, non-cracking, splitting or rotting products, and other "industry firsts," such as its highly engineered polymer manufactured from 100 percent virgin polystyrene with the rich beauty and feel of natural wood. Eon can be cut and drilled like wood, and products come in a wide range of wood-grain looks.
Product Availability: Eon Outdoor Living products are available at home centers and independent dealers across North America, as well as specialty fence and spa dealers. For more information, please visit www.eonoutdoor.com or call 1-866-DIAL-EON.
About CPI Plastics Group Ltd.
CPI Plastics Group Ltd. is a Canadian-based plastics processor and a recognized international leader in thermoplastics profile design, engineering, processing and value added manufacturing. CPI is comprised of three key divisions. CPI's Outdoor Living Products Group manufactures and markets Eon(R) Decking and Fencing Systems, as well as high value added cladding and accessory components to the outdoor hot tub/spa industry. CPI's Film Products Group manufactures and markets the Rack Sack(R) household refuse management system and a wide range of branded and private label household and industrial refuse bags. CPI's Custom Products Group supplies leading OEM manufacturers with custom profile solutions to enhance quality, cost effectiveness and process ability. Based in Mississauga, Ontario and Pleasant Prairie, Wisconsin, CPI's dedicated team of over 700 employees currently manufactures out of six plants occupying 530,000 square feet of manufacturing space and housing over 135 extruders. To learn more about CPI, visit our website at www.cpiplastics.com.
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