More Top Brands Join Mobileplay's Ad-supported Mobile Content Network; Mobile Pioneer to Bring Free Content from washingtonpost.com, newsweek.com, slate.com, AccuWeather.com, The Onion, Fodor's and U.S.News & World Report to Mobile Phones

Business Wire, August 16, 2006

SAN FRANCISCO -- Mobile content delivery pioneer Mobileplay, a free service that brings ad-supported news, games and lifestyle content to wireless users, today announced several new partnerships with popular news, lifestyle and entertainment sources. Mobileplay's wireless users will now have convenient access to hotel and restaurant reviews from Fodor's, social and political satire from The Onion, weather conditions and forecasts from AccuWeather.com, and national and international news from washingtonpost.com, newsweek.com, slate.com, and U.S.News & World Report.

These new partners add to Mobileplay's rapidly growing network of mobile content, which also includes trivia games, movie listings from Cinemasource, and news and lifestyle content from The Associated Press, BusinessWeek Online, flavorpill, Gawker Media, PC World, Salon.com, The Sporting News.com, USA TODAY, Wired and weather.com, among others.

"We are thrilled to have these valuable brands join our network," said James Ryan, CEO and founder of Mobileplay. "Our growing portfolio of brand-name customers is testament to our commitment to bringing the widest variety of free content to mobile phones and to the popularity of the ad-supported model."

"We needed an ad-supported mobile content solution that would reach the widest possible audience. Partnering with Mobileplay enables us to go from zero to almost total coverage for mobile content -- in less than four weeks," said Chris Coda, vice president, online sales development, U.S.News & World Report.

Mobileplay delivers its on-demand content free to wireless users, formatted for easy viewing and navigation on the small, mobile screen. Content is delivered via both mobile browsers and downloadable applications and data is optimized for fast wireless downloads. The company's content delivery platform also offers innovative ways for major brand advertisers to reach customers through their mobile devices, and provides major media companies with a proprietary advertising network for generating revenue when delivering content to wireless devices.

About Mobileplay

Mobileplay is a pioneering advertising-supported network for mobile content delivery. Its fast-growing, wide-ranging network includes news, games, applications, Web content and location-based services for PDAs, smartphones, BlackBerries and Java-enabled phones. Founded in 2005 and headquartered in San Francisco, Mobileplay delivers a turnkey, end-to-end advertising-based solution to enable large media companies and individual members of the mobile device developer community to generate revenue from content. The solution includes targeted delivery, tracking and reporting of ads, whether the end user is connected wirelessly or not. Partners include BusinessWeek Online, Gawker Media, Salon.com, The Sporting News.com, USA TODAY, weather.com, Wired.com, advertisers such as Acura, Cisco, Microsoft and Volvo Cars of North America, as well as mobile game and application developers.