Business Services Industry
Advanced Mobile Search Solution Pulls Information to the Palm of TELUS Clients' Hands; TELUS Mobile Search by Medio Systems Offers Best-in-Class Mobile Search Service for Instant Access to Made-for-Mobile Results
Business Wire, August 18, 2006
TORONTO & SEATTLE -- It just got easier to find that special ringtone you've been looking for, information about your flight while running for a plane, or the latest stock quote. Today, TELUS and Medio Systems announced TELUS Mobile Search, an easy-to-use mobile search tool unique in North America that makes it simpler than ever to find made-for-mobile information on the go.
TELUS Mobile Search, powered by Medio Systems and available for free to TELUS clients with Internet capable mobile phones, allows users to search and access downloadable music, ringtones, wallpapers and games, flight information, news, sports scores, lottery results, stock quotes, weather, product ratings and price points, and other valuable information.
"It is extremely gratifying to be recognized by TELUS as having the best, most comprehensive mobile search and merchandising solution," said Brian Lent, president and CEO, Medio Systems, Inc. "We are excited to enable TELUS subscribers to access all the information they need from their mobile devices. Our research and analysis revealed that a large proportion of search queries take users deep into the content libraries, beyond the top 40 results that are found on almost every other carrier's WAP deck. Trying to find a Led Zeppelin or Frank Sinatra ringtone is virtually impossible when navigating through the dozen or more screens to get there. Medio solves this by making it fast and easy for users to find what they want."
"TELUS is deeply committed to making it simple for our clients to use mobile services - it's part of our Future Friendly brand," said Robert Blumenthal, TELUS senior vice-president of Products and Services. "With the TELUS Mobile Search, our clients can instantly get the content and information they want without the frustrations of other search solutions that are limited to a single type of content and produce search results that may not be useful for the typical mobile user."
TELUS Mobile Search uses advanced recommendation, merchandising and personalization technology to customize search results to a particular subscriber and handset, generating the most complete and accurate results with the highest mobile-device relevancy of any search engine. Searches result in actionable answers, not pages of links. Once the results are returned, users can simply click on the link to go directly to the content.
For example, if a user searches for a specific Nelly Furtado ringtone, TELUS Mobile Search will return the available Nelly Furtado ringtones and tracks, sorted by popularity, from every content provider that can be played on that user's handset, and images from her albums. It will also go beyond traditional search engines to present the client with related content such as ringtones from Natasha Bedingfield, an artist with a similar style that may appeal to Furtado fans.
While the Medio search solution intelligently searches and recommends related content, it also takes clients directly to the answers they seek in just one click.
Examples:
--Clients rushing to catch their Air Canada flight from Vancouver to Toronto can enter the flight number and receive current flight details, including status.
--Clients can enter a stock symbol and receive a stock quote and links to company press releases and recent news.
--Clients browsing through a book store or video game store can enter the ISBN product code for a book or a UPC product code for a game, and receive the average user rating and street price for the product in question.
--Clients can enter a Canada Post tracking number to determine delivery status.
These applications, along with product UPC lookup, city lookup, weather search and many others, are optimized to meet the needs of clients on-the-go. TELUS is the first carrier in North America to deliver a mobile search service that addresses the interests and needs of a diverse client base, making this available to 95 per cent of its mobility clients. From a single search box subscribers access content that spans across ringtones and games to stock quotes, package tracking, flights, weather and more.
About Medio Systems, Inc.
Medio Systems, Inc. is the preeminent mobile search solution. The company combines the latest in patent-pending search, personalization, recommendation and advertising technologies. Medio's solutions are designed to deliver highly relevant and personalized information to the individual mobile phone subscriber.
Medio partners with wireless carriers, handset OEMs and MVNOs worldwide, providing search, mobile advertising and merchandising systems designed to give the carrier control over their content and advertising ecosystem, prioritizing on-deck results with off-deck results to maximize data APRU, while ensuring a high quality user experience. For more information, please visit: www.mediosystems.com.
About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $8.4 billion of annual revenue and 10.4 million customer connections including 4.7 million wireless subscribers, 4.6 million wireline network access lines and 1.05 million Internet subscribers. The company's strategic intent is to unleash the power of the Internet to deliver the best solutions to Canadians at home, in the workplace and on the move. TELUS provides customers with a wide range of wireline and wireless communications products and services including data, Internet protocol (IP), voice, entertainment and video services. For more information about TELUS, please visit telus.com.
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions


