CustomFlix and Amazon.com Announce ''Charlie Rose'' Programming Through DVD On Demand

Business Wire, August 21, 2006

SANTA CRUZ, Calif. -- CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc. (Nasdaq:AMZN), today announced that more than 1,000 broadcasts of the Emmy Award-winning "The Charlie Rose Show" are now available for purchase on Amazon.com through the CustomFlix DVD On Demand service, with thousands more being added over the next several months.

"For years, The Charlie Rose Show has been looking for a way to offer current and past programs quickly and reliably to viewers who want them," said Charlie Rose. "Amazon.com and CustomFlix have developed an efficient and cost-effective way of doing just that. Now our viewers can order and receive a DVD of the programs of their choice in just a matter of days."

Charlie Rose viewers can choose from an extensive selection of programs broadcast over the past 12 years. These DVDs feature broadcasts since 1994 from the acclaimed interviewer and broadcast journalist as he engages world leaders, celebrities, and business executives in one-on-one interviews and roundtable discussions. Amazon.com customers will also be able to order every new broadcast after it airs, using CustomFlix's broadcast-to-DVD solution.

"Charlie Rose has conducted some of the most important and compelling interviews of our time," said Jeff Bezos, founder and CEO of Amazon.com. "Thanks to CustomFlix, this outstanding television is now on DVD."

Charlie Rose episodes available for purchase today through the CustomFlix DVD On Demand service on Amazon.com include interviews with thousands of renowned musicians, media moguls, athletes, and politicians -- from Bruce Springsteen and Dave Matthews to Lance Armstrong and John McEnroe to Ted Turner and Bill Clinton.

The CustomFlix DVD On Demand service manufactures DVDs only after a customer orders them. This offers networks, studios and other content owners such as Charlie Rose the ability to offer their content on DVD directly to millions of Amazon.com customers without the cost or risk of carrying inventory.

These episodes of "The Charlie Rose Show" can be purchased today at www.amazon.com/charlierose.> About Charlie Rose

Emmy award-winning journalist Charlie Rose has been praised as "one of America's premier interviewers." Each night, as host of his PBS program, Charlie Rose engages America's best thinkers, writers, politicians, athletes, entertainers, business leaders, scientists, and other newsmakers in one-on-one interviews and roundtable discussions.

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., is the leader in Disc on Demand services for enterprise and independent media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners and filmmakers to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via Disc on Demand, adding thousands of hours of media content to Earth's Biggest Selection on Amazon.com.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.