EA and Digital Illusions Unveil Battlefield: Bad Company for Next-Generation Consoles; All-New Game Reinvents the Award-Winning FPS Franchise for the Xbox 360 and PlayStation 3

Business Wire, August 21, 2006

REDWOOD CITY, Calif. -- Throw out the rules of engagement, this is all-out war! Electronic Arts (NASDAQ:ERTS) today announced that Battlefield: Bad Company(TM) is currently in development for the Xbox 360(TM) video game system from Microsoft(R) and PlayStation(R)3 computer entertainment system.

Built from the ground-up for next-generation consoles using Digital Illusions' bleeding-edge Frostbite(TM) game engine, Battlefield: Bad Company drops gamers behind enemy lines with a squad of renegade soldiers who risk it all on a personal quest for gold and revenge. Featuring a deep, cinematic single-player experience loaded with adventure and dark humor, the game delivers the series' trademark sandbox gameplay in a universe where nearly everything is destructible.

"The heart of DICE's multiplayer games is the frenetic, unpredictable nature of the sandbox experience, where anything could happen at any moment, and that's what we're bringing to the core of Battlefield: Bad Company's single-player campaign, said Karl Magnus Troedsson, senior producer at DICE. "In a world that's 90 percent destructible, the gameplay possibilities are infinite -- the battlefield is always changing, forcing players, teammates, and enemies to react accordingly. Gamers will have total freedom to adapt to and tackle challenges in creative Battlefield-style ways."

Battlefield: Bad Company also will feature a full suite of the franchise's trademark multiplayer options with deep gameplay modes designed to take full advantage of the game's massively destructible environments.

Developed by Sweden-based developer Digital Illusions, Battlefield: Bad Company is slated to ship for the Xbox 360 and PlayStation 3 in 2007. For more information about the Battlefield franchise, please visit http://battlefield.ea.com or our press web site at http://info.ea.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Battlefield: Bad Company and Frostbite are trademarks of Digital Illusions CE AB. Microsoft, Xbox and Xbox 360 are either trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or other countries and are used under license from Microsoft. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.