Business Services Industry
Safeway Awards Creative Account to DDB and Media Planning & Buying to PHD
Business Wire, August 25, 2006
PLEASANTON, Calif. -- Safeway Inc. (NYSE:SWY), one of the largest food and drug retailers in North America, announced today that it has awarded its advertising account to DDB (Chicago, IL). PHD (San Francisco, CA) will handle media planning and buying.
"After a thorough review of potential partners, we believe DDB and PHD have the strategic perspective, creativity, and collaborative spirit we need to evolve and further differentiate the Safeway Brand," said Mike Minasi, Senior Vice President, Marketing, Safeway.
"Our approach to determining creative business solutions for client business issues is a perfect fit with Safeway," Dick Rogers, President, DDB North America, said. "We look forward to developing this brand."
"We knew going in what a great opportunity Safeway was -- great brand, great positioning, great people. We are thrilled to have been chosen," said Matt Seiler, President, PHD USA.
Pile and Company, a Boston-based firm, managed the review process. Euro RSCG, MPG (New York, NY) and OMD (Chicago, IL) also made final presentations.
About Safeway
Safeway Inc. is a Fortune 50 company and one of the largest food and drug retailers in North America based on sales. The Company operates 1,772 stores in the United States and Canada and had annual sales of $38.4 billion in 2005. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.
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