Elastic Path Software Appoints Industry Luminaries to Board of Directors and Bolsters Professional Services; Industry Veterans from IBM and Motorola Bring Proven Business Acumen to Growing ecommerce Company

Business Wire, August 28, 2006

VANCOUVER, British Columbia -- Elastic Path Software, pioneer of flexible ecommerce software, has announced the addition of three seasoned experts to its board of directors: Gordon Janzen, Rich Simons and Keith Spencer. The company also strengthened its professional services offering with the promotion of Frank Chin to Director of Professional Services.

"Elastic Path is poised to take advantage of the global re-birth of ecommerce with an offering that is truly market disrupting for mid-sized online retailers," said Gordon Janzen. "Elastic Path's customers get leading ecommerce marketing, merchandising and operations capabilities on a flexible Java platform. This allows them to create more profitable, adaptable and integrated online stores than their competitors, at a radically lower cost of ownership. Elastic Path is run by a team with great ideas and the brains and energy to pull them off."

Janzen is an IT leader with more than 16 years of expertise in strategy and business planning. He has held senior management positions at IBM Global Services and co-founded Apparent Networks. He currently advises growing software firms on strategy and marketing, and provides strategic planning services to large clients such as Bonneville Power Administration and the US Army Corps of Engineers.

Rich Simons brings over 31 years of experience in the manufacturing, information technology, marketing and advertising industries. He founded and grew a number of highly successful marketing, public relations and advertising firms including Palmer Jarvis Advertising, where he served as President, growing it to become the largest advertising agency in Western Canada. Simons also held the position of President and CEO of RewardStream Inc., a software development company providing innovative customer lifestyle marketing solutions worldwide.

Keith Spencer provides legal insight to Elastic Path through his experiences as a partner with the Technology and Intellectual Property Law Practise Group of Fasken Martineau DuMoulin LLP. Spencer served as in-house counsel to the Vancouver-based Wireless Data Group of Motorola, Inc., where he was responsible for its worldwide legal affairs. He has also lectured in the areas of technology licensing, company formation, corporate finance and intellectual property at The University of British Columbia.

Frank Chin has been developing Internet software solutions for over 10 years. He has worked with four successful growth companies including MC2 Learning Systems (now OpenText), where he served as Senior Software Developer and Project Manager and helped grow the company from four employees to more than 400. Chin is currently a key player in Elastic Path's Aeroplan, 24 Hour Fitness and JBoss projects. He holds a Bachelor's degree in Management System Science from Simon Fraser University.

"The focus on professional services and the expansion of our Board are further indicators of Elastic Path's commitment to staying ahead of the curve to deliver innovative solutions that enable retailers to optimize their ecommerce channel," said Harry Chemko, CEO of Elastic Path Software. "The depth of experience each of these members brings will guide Elastic Path as we continue to expand the portfolio of retailers using our technology."

About Elastic Path

Elastic Path Software pioneered flexible ecommerce software that enables online retailers to attract and convert customers profitably. Elastic Path's fully-integrated, ecommerce framework is designed specifically for mid-sized retailers operating within a multi-channel environment. Using innovative search engine optimization (SEO) technology and simplified open source components, Elastic Path's technology empowers its customers to maximize resources and quickly adapt tactics at a comfortable price. Companies such as Makeup.com, Cotswold Collections, Aeroplan, Random House, Electricshopping.com and Xerox use Elastic Path for maximum control over their rapidly evolving online stores. Elastic Path Software is headquartered in Vancouver, British Columbia, Canada. For more information please call 1-800-942-5282 or visit www.elasticpath.com