Business Services Industry
Steak n Shake Selects MapInfo® Location Intelligence to Help Guide Expansion; MapInfo is Trusted Advisor to Leading Restaurant Chain — Helping to Guide Commercial Real Estate and Market Deployment Strategies
Business Wire, August 30, 2006
TROY, N.Y. -- MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced that Steak n Shake is using MapInfo location intelligence solutions to optimize its strategic real estate site selection and market deployment programs. MapInfo provides this leading restaurant chain with tailored research, services and software that enable more accurate site and market sales forecasts and help it determine the number and location of sites for market optimization during expansion.
Steak n Shake is one of the oldest restaurant chains in the United States, known for its STEAKBURGERS(TM) and hand dipped milk shakes. Founded in 1934 in Normal, Illinois, there are now more than 430 restaurants in 20 states, including 45 franchised units. Recently, the restaurant chain turned to MapInfo for support on profitable expansion. Steak n Shake determined it needs insight into targeting profitable locations, identifying the geographies with access to its best customers and understanding the impact of various competitors on store success.
"MapInfo has built a solid reputation for strategic real estate consultation and predictive analytics modeling, delivering the most accurate and insightful location intelligence to leading companies around the world," said Mike Hickey, COO of MapInfo. "We are happy to welcome Steak n Shake as the newest addition to our location intelligent customer base."
About MapInfo Corporation
MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on the World Wide Web at www.mapinfo.com.
MapInfo is a trademark of MapInfo Corporation and/or its subsidiaries and affiliates. Other product names used in this release are trademarks of their respective owners.
Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent quarterly report on Form 10-Q filed with the Securities and Exchange Commission under the heading "Risk Factors." MapInfo takes no responsibility to update any forward-looking statements.
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