EA's Def Jam Fight For NY: The Takeover Hits Store Shelves; Take Your Fight to the Streets and Experience the Ultimate Hip Hop Fighting Game for the PSP

Business Wire, August 31, 2006

REDWOOD CITY, Calif. -- Electronic Arts (NASDAQ:ERTS), in partnership with Def Jam Enterprises, is proud to announce Def Jam(R) Fight For NY(TM): The Takeover is in stores now across North America. With a whole new story mode, new moves, new venues, and head to head wireless gameplay, Def Jam Fight For NY: The Takeover is this year's must-have title for the PSP(R) (PlayStation(R)Portable) System.

Create a fighter from the ground up, choosing from thousands of unlockable licensed gear to personalize your hip hop character. Master over 180 new moves and five different fighting styles to rise through the ranks and gain respect amongst your crew to ultimately rule the streets of New York City.

Take on friends head to head in wireless Battle Mode or 1-vs-1 Death Match. There are over 24 interactive venues to choose from with everything from destructible objects to rowdy spectators that get involved in the action.

The first officially licensed hip hop fighting videogame for the Sony PSP system , Def Jam Fight For NY: The Takeover features over 40 of the hottest names in hip hop including Ludacris, Snoop Dogg and Busta Rhymes. Developed in Vancouver, B.C., by EA Canada, Def Jam Fight For NY: The Takeover is rated "M" (Mature) by the ESRB. Screenshots and Fact Sheet can be downloaded at http://info.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Def Jam(R) and Fight For NY(TM) and all associated logos and marks are used under license from DJR Holdings, LLC and Simcoh, LLC. Def Jam artists appear courtesy of The Island Def Jam Music Group. "PlayStation" and PSP are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo(TM) may be required (sold separately). All other trademarks are the property of their respective owners.