Business Services Industry
Mastercard and Yahoo! Music Kick-off ''Buy 1 Year, Get 1 Year Free'' Summer Promotion for Yahoo! Music Unlimited
Business Wire, August 4, 2006
SANTA MONICA, Calif. -- Yahoo! Music today announced a special summer promotion with MasterCard for music subscription service, Yahoo!(R) Music Unlimited. When U.S. MasterCard cardholders use their cards from now through October 4, 2006, to purchase a one year subscription of Yahoo! Music Unlimited, they will automatically receive an additional year for free.
With Yahoo! Music Unlimited, users can play music from a catalog of more than 2 million songs and enjoy the unique ability to share and discover music with other subscribers through Yahoo! Messenger. Yahoo! Music Unlimited provides music fans with music listening and management functionality for the monthly price of just $6.99 or $11.99 to transfer tracks to compatible portable devices.(1)
Yahoo! Music Unlimited can be accessed by downloading the free Yahoo! Music Jukebox music management software from http://music.yahoo.com.
Together, Yahoo! and MasterCard will continue to develop seasonal promotions, as well as online and offline marketing initiatives to drive card usage, awareness and new subscribers to Yahoo! Music Unlimited.
About Yahoo! Music
Yahoo! Music (http://music.yahoo.com) offers user the most comprehensive music-related content, features and information available online. Yahoo! Music provides a wide selection of streaming audio, the Web's largest collection of music videos, Internet radio, exclusive artist features and music news covering all genres of music to Yahoo! visitors.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link between financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes more than 14 billion payments each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercardworldwide.com.
(1)Yahoo! Music Unlimited annualized pricing of $59.88 and $119.88 (with portability) not included in holiday promotion.
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