Business Services Industry

Ingrian Networks Unveils New Brand Identity

Business Wire, August 7, 2006

REDWOOD CITY, Calif. -- Ingrian(R) Networks, Inc. formally unveiled a new brand identity today that represents a significant milestone in the company's history and further signifies the company's evolution to a compliance-driven data privacy solutions company. Featuring dedicated hardware appliances and patent-pending cryptography software, Ingrian's data privacy solutions deliver capabilities for column and field level encryption, seamless integration with existing network infrastructure, and centralized key and policy management.

"Ingrian is becoming the vendor of choice for enterprise encryption solutions and we intend to grow the value of our brand as we evolve the company," said Erich Baumgartner, vice president of sales and marketing for Ingrian. "This evolution allows Ingrian to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace."

Ingrian has been driving a fundamental shift in its approach to market that began with the introduction of Ingrian DataSecure(R) Platforms. Focusing on the platform model, Ingrian has achieved significant traction in delivering data encryption solutions to three key market segments: retail, payment processing and financial services. The company has also announced a vertical bundle solution geared towards the specific needs of higher education.

The new brand identity simplifies and unifies the messaging across Ingrian's online and offline media in an effort to better communicate relevant capabilities and value to enterprises. The identity launch includes a new website, enhanced color palette, new collateral designs and tighter organization of information and online resources. The new website is better optimized for customers and prospects to research technology and industry solution sets based on their market and compliance requirements.

"The new tagline 'Relax. Your Data is Compliant(TM)' is a simple expression that clearly states who we are and what we do," continued Baumgartner. "This tagline is Ingrian's brand promise to deliver encryption solutions to help enterprises meet regulatory compliance requirements and protect their most valuable assets: customers and data."

To visit Ingrian Networks' new website, go to www.ingrian.com.

About DataSecure Platforms

Ingrian DataSecure Platforms provide an intelligent, cost-effective way to protect critical data from both internal and external threats. Featuring dedicated hardware appliances and patent-pending cryptography software, Ingrian's solutions deliver capabilities for granular encryption, seamless integration, and centralized security management. With its solutions, Ingrian supports:

--Retailers, financial institutions, and payment processors in adhering to card issuer security policies like the Payment Card Industry's (PCI) Data Security Standard.

--Organizations around the world seeking to comply with privacy legislation, such as California's SB 1386, Europe's Data Protection Directive, and many others.

--Financial institutions seeking to comply with the Gramm-Leach-Bliley Act.

--Government agencies striving to adhere to the Federal Information Security Management Act.

About Ingrian Networks

Ingrian Networks brings complete data privacy to the enterprise. With Ingrian DataSecure Platforms, organizations can protect critical data from both internal and external threats, and ensure compliance with legislative and policy mandates for security. DataSecure features a dedicated security appliance and specialized software that enables organizations to encrypt critical data in applications and databases. With its capabilities for granular encryption, seamless integration, and centralized security management, DataSecure enables organizations to guard against a range of security threats, with unparalleled ease and cost effectiveness. Ingrian is a privately held company backed by such investors as Globespan Capital Partners, HighBAR Ventures, Menlo Ventures, Partech International, and Prism Venture Partners. For more information, visit http://www.ingrian.com.

COPYRIGHT 2006 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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