Rapt Inc. and Mercer Management Consulting Inc. Announce Alliance; Alliance delivers industry-leading pricing expertise and technology solutions

Business Wire, August 7, 2006

SAN FRANCISCO -- Rapt Inc., the leading provider of pricing and profitability management solutions and Mercer Management Consulting, a global strategy and operations consulting firm, today announced a strategic alliance focused on delivering solutions to help technology, telecommunications, and media industry clients with their pricing initiatives, in order to increase profits and create shareholder value.

Robert C. Fox, Jr., Managing Director and Chief Operating Officer of Mercer Management Consulting, says: "Rapt's unmatched expertise in pricing best practices and market-leading technology solutions makes them a very strategic partner for us. We look forward to working with Rapt to provide innovative, data-driven, and sustainable solutions for our clients in the areas of pricing and profit management."

Tom Chavez, CEO of Rapt, adds: "Mercer Management Consulting has deep expertise through its Strategic Choice Analysis(R) platform, helping clients develop and price breakthrough new products and helping them create sustained competitive advantage with their pricing strategies. We are excited to have the opportunity to work with the Mercer team to jointly drive value for our clients."

The alliance brings together Mercer Management Consulting's expertise in helping clients develop value growth strategies and pricing expertise with Rapt's expertise in delivering best-practice pricing management and optimization solutions. Effective immediately, the partners will serve clients through integrated teams.

Mercer Management Consulting helps leading enterprises develop, build, and operate strong businesses that deliver sustained shareholder value growth. The firm serves clients from 26 offices in the Americas, Asia, Europe, and the Middle East. Mercer Management Consulting is part of Mercer Specialty Consulting, the US$1 billion management consulting arm of Marsh & McLennan Companies, Inc. (NYSE: MMC) More information about Mercer Management Consulting can be found at www.mercermc.com.

Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services. Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and manage pricing strategies, while Rapt advisory services help companies design and implement best-practice pricing processes across their organization. Rapt's client base includes Microsoft, HP, Yahoo!, Seagate, Apple Computer, NBC Universal and Tacoda. More information about Rapt can be found at: www.rapt.com.