New England Controls Improves Service and Processes Using Soffront CRM

Business Wire, August 8, 2006

FREMONT, Calif. -- Soffront(R) Software Inc., www.soffront.com, a leading provider of CRM software, today announced that New England Controls has substantially improved their service and support processes and capabilities since deploying Soffront's popular CRM software in June of 2005. Soffront CRM is used by the SureService division of New England Controls, a supplier of distributed control systems to automate manufacturing processes.

Prior to implementing Soffront CRM, tracking and organizing service contracts and related activities at New England Controls was extremely labor intensive. "We realized that our service group needed to implement better business processes in order to justify the value of the consulting and support services we provide," explained Josh Brotherton, SureService Manager, New England Controls.

The company looked at numerous CRM options, but chose Soffront because they wanted an on-premise solution that was also flexible and customizable. "Soffront is a crucial tool for our success," said Brotherton. "The software allows us to demonstrate to our customers the remarkable value-add of our service contracts. Additionally, Soffront's comprehensive features and flexibility has helped us differentiate our service offering when faced with a competitive situation."

Brotherton explained that they track everything concerning each service contract, such as activities, work orders, field reports, invoicing -- even which .pdf files the customers have downloaded from the data base. "The metrics are extensive; we have a ticket for everything."

According to Brotherton, "We have seen extraordinary results since implementing Soffront CRM. Soffront helped us eliminate dozens of spreadsheets, documents, and databases. The added efficiency has reduced the amount of hours our engineers and support staff require to maintain service contracts, allowing them more time to pursue new contracts. Although the number of support personnel has remained the same, the net increase of new contracts in the past year is approximately 20%."

About Soffront

Soffront Software Inc. has experience, technology and focus for mid market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning sales, marketing, customer service and employee help desk. With more than 500 CRM customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.