McDonald's Selects Enpocket to Drive Late-Night Store Traffic; Food Service Giant to Roll Out Direct Response Marketing Campaigns through Mobile Couponing

Business Wire, August 8, 2006

BOSTON -- Enpocket, the leader in intelligent mobile marketing, announced today that it has been selected by McDonald's to provide mobile couponing for a direct response marketing campaign. The campaign will drive localized retail traffic during the traditionally slower late evening hours with a series of weekly mobile coupons for late-night offers.

Enpocket and Media Planning Group are working together to launch the mobile couponing campaign promoting McDonald's late night deals in the New York metropolitan area. The offers will be featured on the McDonald's Late Night Lounge website. In addition, the campaign will be supported by mobile advertising banners running across several popular mobile internet sites, where consumers are targeted by age and location.

"McDonald's is always looking for innovative ways to interact with our customers in a way that will create relationships that build brand loyalty," said Ken Ebo, Marketing Director of McDonald's. "Targeting our customers with special offers when they are mobile is very powerful for McDonald's. Having customers interact with our brand on their most personal device is one of the most effective ways to not only engage the consumer but also provide an almost immediate call to action."

"The mobile channel aligns perfectly with the quick serve restaurants' core consumer demographic," said Enpocket CEO Mike Baker. "Leaders in the industry, like McDonald's, are realizing the potential to improve sales by developing targeted mobile campaigns that drive consumers into stores at the most desirable times."

About Enpocket

Enpocket is the global leader in Intelligent Mobile Marketing(TM), enabling organizations to foster and maintain valuable relationships with mobile consumers. Enpocket creates, delivers and optimizes consumer marketing and advertising programs that combine rich media and advanced targeting. From mobile advertising to engaging MMS promotions, Enpocket's range of technologies, media services and creative development enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of the world's largest brands, including:

Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, Airtel

Media Companies: News Corp, CNBC, A&E, Clear Channel, Chrysalis, Internet Broadcast Systems, Sony Pictures, TNT, Trinity Mirror

Brands: Wal-Mart, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Procter and Gamble, Sprite and GM.

Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see www.enpocket.com.