Kleiner, Perkins, Caufield & Byers Announce $5 Million Investment in Aggregate Knowledge, New Discovery Service for Online Retail and Media Sites

Business Wire, Dec 11, 2006

Aggregate Knowledge to Revolutionize How Consumers Discover and Purchase Online

MENLO PARK, Calif. -- Kleiner, Perkins, Caufield & Byers (KPCB) announced today a $5 million Series A investment in Aggregate Knowledge, the leader in Discovery Services for retail and media sites. Aggregate Knowledge's Discovery Services are now commercially available.

Discovery is when something unexpected, yet surprisingly relevant, manages to find you. Unlike Search where consumers begin an inquiry with specific words, Discovery presents related items based on the behavior of others on a site. Amazon and Netflix realize significant revenues from their proprietary Discovery systems.

"Discovery is the next major category on the Internet, because it solves the problem of presenting consumers content and products they will engage with," said Randy Komisar, KPCB partner. "Aggregate Knowledge is harnessing the wisdom of crowds to deliver additional revenue to retail and media sites. Their technology and business model advantages will make them the leader in this new category."

"Whether on a media or retail site, customers know they're certainly not the first person to have read a specific story or have liked a particular product," said Paul Martino, founder, President and CEO of Aggregate Knowledge. "By tapping into the collective behavior of site visitors, our Discovery Services enable consumers to quickly identify products and content which they will find most interesting."

Unlike enterprise software that takes months to deploy, Aggregate Knowledge is a real-time Web 2.0 service that deploys in days and offers customers a performance-based pricing model.

About Kleiner Perkins Caufield & Byers

Since its founding in 1972, Kleiner Perkins Caufield & Byers has backed entrepreneurs in 475 ventures, including AOL, Align, Amazon.com, Citrix, Compaq Computer, Electronic Arts, Genentech, Genomic Health, Google, Hybritech, IDEC Pharmaceuticals, Intuit, Juniper Networks, Netscape, Lotus, Nuvasive, Sun Microsystems, Symantec, Verisign and Xilinx. KPCB portfolio companies employ more than 250,000 people. More than 150 of the firm's portfolio companies have gone public. Many other ventures have achieved success through mergers and acquisitions. KPCB has broadly invested in both life sciences and information technology since inception in 1972. In the last six years, KPCB has expanded its focus to include Greentech and pandemic preparedness.

About Aggregate Knowledge

Aggregate Knowledge is the leader in Discovery Services for retail and media sites. Delivered as a real-time Web 2.0 service, Aggregate Knowledge offers to its customers a performance-based business model. The company was founded in 2005 and has management from Tribe.net, Kontiki, Intertrust, Intuit, Microsoft, Sun, and Salesforce.com. Seed investors include First Round Capital and Net Service Ventures. The company is based on San Mateo, California. For more information visit: www.aggregateknowledge.com.