Silverpop's Improved Data Integration Responds to Email Marketers' Needs

Business Wire, Dec 12, 2006

ATLANTA -- Email marketers struggle with a lack of customer data, according to market research conducted by JupiterResearch for Silverpop. The leading email service provider has addressed that concern through partnerships with top Web analytics firms.

Silverpop has integrated its solution with the Web analytics applications of Coremetrics, Omniture, WebSideStory and WebTrends. As announced yesterday during Omniture's "Plug and Play" Online Marketing launch in San Francisco, Silverpop is an Accredited Application partner and a founding associate of the Omniture Solution Network, making available to clients automated data integration via a drag-n-drop interface.

"Our market research underscores the value email marketers place on data integration between their email marketing and Web analytics platforms," said Elaine O'Gorman, vice president of strategy for Silverpop. "In the past, the ability to use customer data residing in one marketing application to target and trigger campaigns out of another has posed technical challenges for marketers. Our relationships with Omniture and the other top Web analytics firms now make the task faster and easier."

With email recipients increasingly demanding higher relevance in the email messages they receive, linking Web site behavior with email marketing campaigns can dramatically improve message relevance and results. Silverpop's Web analytics integration improves email marketers' ability to:

* Remarket to Web site visitors and key market segments.

* Optimize email campaigns based on conversion rates and Web site usage.

* Consolidate email marketing and Web analytics data into one report for easier analysis.

Silverpop's white paper, "Incorporating Web Analytics into Email Marketing: Five Quick-Start Tactics for Marketers," presents ideas for using Web analytics data to better understand customers' needs and more effectively market to them. To receive the free white paper, visit http://www.silverpop.com/practices/whitepapers.html.> About Silverpop

Silverpop is a leading provider of permission-based email marketing solutions, strategy and services, with offices throughout the United States and in the United Kingdom. For the last three years in a row, Silverpop has been given one of the highest scores in its category in JupiterResearch's annual analysis of ESPs. In fact, Silverpop is the only company that has consistently appeared as one of the top five enterprise-oriented ESPs each of the last four years. For more information, visit www.silverpop.com.