Genesis Microchip's DTV Controller Shipping With Leading ODM Digital STREAM Technology's 1080p Digital Television Solution

Business Wire, Dec 13, 2006

Genesis Leverages DST Hardware and Software Production Experience

SAN JOSE, Calif. -- Genesis[R] Microchip Inc. (Nasdaq:GNSS), a world leader in the development of video processing technologies for flat-panel TVs, monitors, and other consumer display products, today announced that Digital STREAM Technology (DST), a leading Original Design Manufacturer (ODM), has commenced shipment of its ATSC DTVs based on the powerful combination of Genesis Microchip's PE[c]rVIEW HD[TM] 500 (gm10500) Digital TV Controller and FLI8668 ("Cortez Advanced") video controller to its OEM customers. DST is also licensing this high-quality and robust turnkey reference design to CE companies desiring to offer a cost-effective, analog (NTSC) and digital (ATSC and Clear QAM) single board 1080p solution with minimal resources and time-to-market.

"We selected Genesis Microchip's PE[c]rVIEW HD[TM] 500 and Cortez Advanced combination because together they provide best-of-breed capabilities in video/audio/ graphics performance," said Mr. Ju Kim, CEO, Digital Stream Technology. "Using the proven technologies of PE[c]rVIEW HD[TM] 500 and Cortez Advanced allowed us to create a single, cost-effective 1080p DTV platform that is viable for volume production while still offering industry-leading video quality regardless of the source material."

"We are pleased to leverage DST's extensive DTV and ODM experience to offer CE companies a DTV controller solution with minimized time-to-market and engineering resources. DST's production-proven software and field-proven hardware experience has resulted in a highly focused solution for the U.S. flat-panel TV market that squarely exceeds retailer and consumer expectations," said Neil Mitchell, Genesis Microchip's vice president marketing, TV business. "With our award-winning video quality and differentiating features such as support for full 1080p in/1080p out and 1080p Motion Adaptive Deinterlacing processing on both analog and digital TV signals, existing and new Genesis customers can quickly extend their analog TV lineup to include high-quality digital TVs well in time to meet the U.S. FCC mandate."

Additionally, Genesis and DST have collaborated closely in the development of this hardware and software platform. As a result:

1) Genesis is able to offer a DST production-proven platform to Genesis customers as a reference design.

2) DST has put Genesis's royalty-free, production-ready stack through its stringent production process, offering Genesis customers an extremely reliable software solution in addition to its production-proven IC and platform.

The PE[c]rVIEW HD[TM] 500 DTV controller is a highly integrated, High Definition, and unified memory MPEG2 decoder designed for Integrated Digital TVs, fully compliant with ATSC, DVB and OpenCable (Digital Cable Ready) requirements. A high performance, industry-standard 32-bit MIPS processor, combined with a graphics engine, enables advanced customer applications and sophisticated user interface designs, while firmware-programmable multimedia processing engines are used for digital broadcast signal decoding and advanced, multi-format audio processing. The controller also features a very unique, flexible Video eXpansion Interface (VXI) that allows customers to render and overlay graphics in a manner that preserves the graphics quality of TV user interfaces (UI) and electronic program guides (EPG) through the system. By pairing the PE[c]rVIEW HD[TM] 500 DTV controller with the FLI8668 "Cortez Advanced" controller, the modular solution offers cinema-quality video processing pipeline up to 1080p.

About Digital Stream Technology, Inc.

Digital STREAM Technology Inc., a leading developer of Digital Television solutions in Korea and in the U.S., manufactures in China and markets digital set top boxes, built-in Modules for HDTV, digital to analog converter boxes, DTV PC tuners, display systems and ODM LCDTV sets that provide viewers with high definition quality signal receiving capabilities using cutting edge technology to worldwide markets. Established in 1995, Digital STREAM supports its leading brand-name customers as well as 2nd tier ODM TV manufacturers with its state-of-the-art and cost-effective TV and receiver solutions. For more information please visit http://www.dstreamtech.com.

About Genesis Microchip

Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection[R] technologies and Emmy award-winning Faroudja[R] video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi[R] by Faroudja deinterlacing, TrueLife[TM] video enhancement, IntelliComb[TM] video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Europe, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.