Paid Inc. Names Keith Garde President of Paid Celebrity Services

Business Wire, Dec 18, 2006

WORCESTER, Mass. & BOSTON -- Paid, Inc. (OTCBB:PAYD) today announced that Keith Garde has been appointed President of Paid celebrity services. This appointment further solidifies Paid's relationship with Mr. Garde, who has been a consultant to the company for the past two years.

In his new role with Paid, Mr. Garde will oversee business strategy and new business development for Paid celebrity services, including branding Paid's products and services, unifying its various businesses under one umbrella and improving the bottom line.

"Keith's experience in the entertainment industry at all levels will benefit our entire organization," said Greg Rotman, Paid, Inc. CEO. "His insight in business strategy and branding has been extremely valuable and we will continue to leverage his rich industry knowledge to differentiate Paid in the marketplace and facilitate our continued growth. His track record as a successful and well-respected manager in the extremely competitive entertainment industry is testament to his business acumen, creativity and charisma. We've seen his expertise at work firsthand over the past two years and we're excited to have him on board."

"I'm looking forward to taking a larger role in advancing Paid to the next level," Mr. Garde said. "Paid initially impressed me with its stellar customer service in the incredibly demanding collectibles industry and I believed it could be applied to the entertainment industry. It's been very exciting to see Paid celebrity services' growth from that initial concept two years ago to a multi-million dollar business that has raised the bar for the entire industry. There is tremendous potential for Paid because they are committed to maintaining the highest standards for their customers. Paid has only touched the tip of the iceberg."

Mr. Garde has more than 25 years of management and production experience in the entertainment industry working with artists, CEOs, management companies, record labels, promoters, entertainment media and affiliated entities in promoting artists and solving problems facing their organizations. A serial entrepreneur with extensive expertise in branding, strategic alliances and management, he has formed a number of innovative and successful businesses with the vision that "the arts should support the arts."

In 1995, Mr. Garde founded and continues as president of PKA Management, a Boston-based firm that manages national talent, manages video production and provides consulting services. The firm specializes in corporate project and alliance management, business development, branding, strategic planning and entertainment e-business. Mr. Garde was one of the early pioneers in leveraging the Internet for entertainment entities, utilizing it for the digital distribution of artists' content and intellectual property. In the early '90s, he engineered one of the entertainment industry's first cyberspace tours for Aerosmith. At PKA, he has continued pushing the digital "envelope" by exploring new ways to market and brand artists on the Web.

Mr. Garde has collaborated on special projects for MTV, VH1, A&E, ESPN, NFL, Disney, Paramount Pictures, Daimler-Chrysler, multiple record labels and many other major corporations and artists. The projects resulting from these collaborations have garnered for Aerosmith the highest level of industry awards, including Grammys, American Music Awards, People's Choice Awards and a series of Billboard awards. He has held key positions on numerous high profile projects, including:

* Aerosmith's "The Making of 'Pump,'" a seminal rock documentary of Aerosmith's multi-Platinum "Pump" album -- Creative Director and Producer

* DMC's "Checks, Thugs & Rock 'n' Roll" video documentary -- DVD Executive Producer & Creative Director

* VH1's "Behind the Music: Aerosmith" -- Executive in Charge of Production for Aerosmith

* Aerosmith's "Eat the Rich" music video for MTV -- Co director and Producer

* A&E's Aerosmith "U Gotta Move" show and DVD -- Executive Senior Producer

* Aerosmith's "Baby Please Don't Go" video -- Producer

* Aerosmith "What It Takes" music video -- Director and Producer, studio version

* VH1's "DMC: My Adoption Journey" -- Executive Producer

* Aerosmith/NFL promotional video "Back In the Saddle" and "Dream On" music videos for ESPN/NFL -- Creative Director

In 1987, Mr. Garde began as marketing director for Collins Management, Inc., transitioning to vice president and co-manager of Aerosmith, a role he held until 1995. He was one of the principal architects and drivers of Aerosmith's resurgence beginning in the late '80s that helped turn them into one of the world's most successful rock & roll bands. Today he continues to consult for Aerosmith as special projects manager.

Early in his career, Mr. Garde became heavily involved in the video and technology arena. An early adopter of the fledgling music video medium, in 1979 he co-founded Scotland Video, which made international news with a video presentation to President Ronald Reagan and Soviet Premier Yuri Andropov. Following that venture, he spent several years as an independent producer of music videos for the recording industry and commercial productions for major brands such as M&Ms and Colgate. He also was an executive with a start-up laser disc development company that evolved into the publicly traded College Television Network that MTV acquired in 2002.