AMA Kicks Off 2007 Luncheon Series with the Best in Texas Ice Cream

Business Wire, Dec 28, 2006

"Sweet Success: Celebrating Blue Bell's 100(th) Anniversary"

SAN ANTONIO -- On January 24th, 2007, 11:30 am at the Plaza Club, 100 Houston St, Suite 2100, the American Marketing Association will kick off its 2007 luncheon series with a Texas Original, Blue Bell Ice Cream. Mr. Harold Gilson, Regional Manager for Blue Bell Creameries, will be speaking on how this regionally distributed product has become the third largest seller in the country.

Mr. Gilson is a Texas native with a long history at Blue Bell Creameries where he began working in 1979. He is the past president of the South Texas Retail Grocers Association and serves on the Board of Directors for the Texas Grocery and Convenience Association. He has won honors such as "Supplier of the Year" and remains highly active in community service activities.

"Mr. Gilson and Blue Bell Creameries represent an incredible business success story and ingenious marketing over the years," said Sheila Dunn, President of the San Antonio American Marketing Association. "We look forward to hearing how a brand like Blue Bell continues to compete and do so well in such a competitive and diverse market over 100 years of change."

The San Antonio AMA Chapter is the premier Marketing business association in San Antonio with approximately 250 members. For more information and to join go to www.sa-ama.org. The San Antonio AMA is part of the National American Marketing Association. The American Marketing Association is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. The principal roles are:

Improving - Advancing marketing competencies, practice and thought leadership.

Promoting - Being an advocate for marketing and promoting its importance, efficacy and ethics.

Supporting - Being an essential resource for marketing information, education/training and relationships.