Hundreds Gather at iRise User Conference to Share Business Application Simulation Success Stories

Business Wire, Dec 4, 2006

EL SEGUNDO, Calif. -- iRise[R], the world's leading application definition software company, today announced that nearly two hundred business, IT and user experience professionals from blue-chip companies, such as Wachovia, Capgemini, Deloitte Consulting LLP and Digital Insights gathered recently at the Third Annual iRise User Conference and Industry Summit in New York City to share best practices surrounding business application definition - one of the most critical issues facing today's businesses. Major topics addressed included:

* how to facilitate application definition using simulation as a strategic platform;

* how simulation fits into rapid, iterative development methodologies;

* the fastest way to simulate rich user interfaces; and,

* best practices for rapid adoption of simulation within an IT organization.

iRise began its "High Performance Innovation" themed conference at Le Parker Meridien with a keynote presentation by four-time America's Cup champion skipper Dennis Connor, who spoke on the topic of innovation, preparation, and the use of visual simulations that cut costs, reduced risk and improved performance of racing yachts.

Among the main concerns identified by attendees and discussed during the two-day event were speed to market, cost reduction and outsourcing.

"Understanding the user experience is important to Digital Insight because it helps us positively impact the business results of our financial institution clients," said David Rubini, director product usability for Digital Insight, Corporation, the leading on-demand banking provider. "Working with iRise helps us cycle through more iterations using fewer resources to quickly and cost-effectively validate solution requirements. Most important, we are able to more successfully demonstrate our products and services' true capabilities."

The conference featured a line-up of customer case studies and live demonstrations of interactive business application simulations by successful iRise customers and partners including: Deloitte Consulting LLP, Capgemini and Wachovia.

"The power of the iRise community has never been stronger, as we witnessed at our recent user conference where more users and partners than ever before assembled to share case studies, hear from industry experts and partake in hands-on workshops," said Emmet B. Keeffe III, chief executive officer and co-founder of iRise.

About iRise

iRise[R] (www.irise.com) is dedicated to bridging the communication gap between business and IT by improving the process of defining software. Leading corporations like Agilent, Sprint, Wachovia, Sun Trust Bank, Royal Caribbean Cruise Lines and Motorola use its market leading application definition platform to get requirements right -- the first time. iRise application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. Unlike text-based requirements, visual iRise simulations are unambiguous and enforceable specifications that ensure the needs of the business are clearly understood and met. iRise simulations can be built by business experts and used in a collaborative global model to quickly iterate on stakeholder requirements with business people, dramatically improving project success. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America.

iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.