Syntax-Brillian Raises Revenue Guidance

Business Wire, Dec 4, 2006

Olevia LCD TV Sales Strong on Increased Brand Awareness and Robust Black Friday Performance

TEMPE, Ariz. -- Syntax-Brillian Corporation (Nasdaq:BRLC), one of the world's fastest growing marketers of LCD and LCoS[TM] TVs and digital entertainment products, announced today that it has raised revenue guidance for the company's fiscal 2007 second quarter ending December 31, 2006.

"On November 2, 2006, we provided revenue guidance of $178 million to $190 million, including the operations of Vivitar, for the quarter ending December 31, 2006," said Wayne Pratt, Syntax-Brillian's Executive Vice President and Chief Financial Officer. "Although the quarter has not yet ended, early indications of retail sell-through over the Thanksgiving weekend lead us to believe that revenue for the quarter will be at or above the high end of that range," he continued.

Hope Frank, Syntax-Brillian's Chief Marketing Officer, said, "The increase in shipments results from the company's ESPN campaign to build awareness of the Olevia brand. Launched in September 2006 across all ESPN media outlets, as well as our sponsorship with Dwell Magazine and The Dwell Homes by Empyrean, together generated outstanding retail sell-through during Black Friday and the recent holiday shopping period."

According to New York-based research firm Gfk NOP's OmniTel survey, overall awareness of the Olevia brand rose 69% among adults age 18 for the period of September 1, 2006 through the second week of November 2006, which coincides with the launch of the broad ESPN campaign. Significantly, Olevia brand awareness rose 174% during this period among its key demographic of males age 18 to 34. Additionally, Olevia brand awareness rose more than 100% during this same period among males between the ages of 35 and 54.

About Syntax-Brillian Corporation

Syntax-Brillian Corporation (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS[TM] HDTVs and digital entertainment products. The company's lead products include its Olevia brand (www.olevia.com) of widescreen HDTV-ready and HD-built-in LCD TVs -- one of the fastest growing global TV brands -- and its Gen II LCoS[TM] 720p and 1080p rear-projection HDTVs for the high-end video/audio market. Syntax-Brillian's global supply chain, Asian operations, and North American sales channels position the company as a market leader in consumer and high-end HDTV and digital entertainment products.

Brillian and LCoS are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners.

About ESPN HD and ESPN2 HD

ESPN HD and ESPN2 HD will combine in 2006 to deliver over 770 major events plus over 2,500 programs totaling more than 6,500 hours in high definition featuring live programming, individual programs, movies and series from ESPN Original Entertainment plus news and information programming. Event telecasts include Monday Night Football from the National Football League, Major League Baseball, the National Basketball Association, a variety of match-ups from college football, men's and women's college basketball, the men's College World Series, the Little League World Series, the Women's Final Four, the National Hot Rod Association, the NCAA Frozen Four (hockey championships) and the FIFA World Cup from Germany. ESPN Bristol-based high-definition news and information programs include - SportsCenter, NFL Countdown, NFL PrimeTime, NFL Live, Monday Night Countdown and Baseball Tonight.

About The Survey

The GfK OmniTel[R] survey is a random digit dial (RDD) probability sample of Adults 18 in all telephone households in the continental United States. Survey responses are weighted to reflect the total population. Questions about Olevia's brand awareness have been asked among 1,000 respondents over a three-day period each month beginning with September 2006.

Forward-Looking Statements

Certain statements contained in this press release may be deemed to be forward-looking statements under federal securities laws, and Syntax-Brillian intends that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements include, but are not limited to, statements regarding the anticipated revenue and unit volumes for the quarter ending December 31, 2006. Syntax-Brillian cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include (a) changes in markets for the company's products; (b) changes in the markets for customers' products; (c) the failure of the company's products to deliver commercially acceptable performance; (d) the ability of the company's management, individually or collectively, to guide the company in a successful manner; and (e) other risks as detailed in Syntax-Brillian's Annual Report on Form 10-K for the fiscal year ended June 30, 2006 and subsequent filings with the Securities and Exchange Commission.