WFAE Local News to be Available on Cell Phones via UpSNAP

Business Wire, Dec 5, 2006

CHARLOTTE, N.C. -- UpSNAP, Inc. (OTCBB:UPSN), the premier provider of free mobile search and streaming mobile audio entertainment, announced today that it will provide access to local and regional news edited by WFAE 90.7 FM, Charlotte's National Public Radio news station. UpSNAP's services are available on nearly all 200 million mobile phones in the United States. Mobile phone users can text message "WFAE" to UpSNAP's shortcode - 27627 (2SNAP). For more information or to get access to more than 1,600 audio feeds, visit www.upsnap.com.

"We know that the digital world is changing the way citizens use news," said Roger Sarow, WFAE's president. "WFAE listeners can now keep track of local and regional news wherever and whenever they choose. All they need is their favorite cell phone."

UpSNAP CEO Tony Philipp remarked, "Through our groundbreaking mobile multimedia content, mobile users for the first time can enjoy personalized content on their phones without having to rely upon specialized devices, hardware, software or downloads."

WFAE local and regional news will be available to subscribers free for the first 30 days, then $1.99 per month thereafter. Subscribers can access the news by texting eIWFAE' to 27627.

About UpSNAP Inc.:

UpSNAP, Inc. (OTCBB:UPSN) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text and audio content from major entertainment companies in sports, news, music, and information.

UpSNAP offers both branded and white-label services that can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit www.upsnap.com for more information.

About WFAE:

WFAE 90.7 FM is a non-profit public radio station, licensed to the University Radio Foundation Inc. With its sister station, WFHE 90.3 FM, in Hickory, WFAE serves over 155,000 weekly listeners in the Central Piedmont with an award-winning mix of local, national and international news, and entertainment programs from NPR[R], American Public Media and Public Radio International. Information about WFAE's programming can be found at www.wfae.org.